From 90 days to 17 days for US media timeline. The waiting time between the release of a film in theaters and its distribution on streaming platforms or on DVD) has just been divided by 5, according to a press release signed by Universal and AMC, the leader of North American cinemas indicates France Info. A historic agreement between the two giants of the film industry that puts an end to their four-month conflict.
While the health crisis is hitting the film industry hard, Universal had yet announced at the end of April that it wanted to broadcast its films in theaters and on streaming platforms despite the end of the Covid 19 pandemic. AMC had retaliated by indicating that henceforth no production Universal would be shown in their theaters.
Finally, "the partnership forged with AMC is driven by our mutual desire to ensure a prosperous future for the film distribution ecosystem and to meet consumer demand," said Donna Langley, President of Universal, in the press release. Pictures cited by France Info. "AMC enthusiastically welcomes this new industrial model," says Adam Aron, managing director of North America's largest movie theater chain.
An agreement soon to be applied across the world?
"Premium video on demand adds to the profit potential of film studios, which in turn should translate into more films being released," adds Adam Aron. But the operators of movie theaters nevertheless fear the public's lust for streaming platforms.
With profits to the tune of 42.5 billion dollars in particular thanks to Disney productions, cinemas located in Europe and the Middle East will be the subject of a "discussion around distribution agreements" specify the two giants. In France, the minimum time is three months between theatrical release and video on demand or DVD; four months for the achievements of over 100,000 entries according to the 2019 media timeline.
World
VIDEO. Saudi Arabia: First cinema screening for 35 years, "Black Panther" on the program
High Tech
Disney +: two films intended for the cinema to be released on the streaming platform
- Universal
- Cinema
- Movie