Nowadays, snail noodles have become an Internet celebrity in the local snack industry

　　A bowl of snail noodles sold for 5 billion yuan in half a year

　　When you are bored at home, there is nothing more exciting than eating a bowl of snail noodles. Recently, data provided by the Liuzhou Municipal Bureau of Commerce showed that in the first half of 2020, the output value of Liuzhou's bagged snail flour reached 4.98 billion yuan, and the total export value in the first half of the year was 8 times that of last year. According to the “2019 Taobao Food Big Data Report”, in 2019, 28.4 million pieces of bagged snail noodles were sold, becoming the most popular snack.

　　This bowl of powder is called snail powder

　　Light yellow snail soup, pearly white rice noodles are full of toughness, deep red chili oil, sour bamboo shoots cut into strips, fried yuba until crispy, plump peanuts, and a handful of seasonal vegetables. For meat lovers, you can also add braised pork feet, duck feet, chicken feet, and fatty intestines. It smells stinky and eats fresh, with a distinct taste and full stamina. This is the unique taste of a bowl of Liuzhou snail noodles.

　　Snail noodles is a famous original rice noodle snack in Guangxi. It first appeared in the late 1970s. Due to its unique taste, this night market vendor ate improved rice noodles and boiled snails, and quickly blossomed everywhere in Guangxi.

　　In 2008, the hand-made snail noodles was successfully selected into the list of intangible cultural heritage in Liuzhou, Guangxi. This local snack was infused with cultural connotation, which has both "regional characteristics" and "time-honored" attributes.

　　However, at that time, the promotion of snail noodles nationwide was "taste restricted." Many people who tasted noodles for the first time felt that it was "too smelly to swallow."

　　In 2012, the hot broadcast of "Bite of the Tongue" made Liuzhou snail noodles become popular overnight. With the increase in popularity, offline snail noodles store opened more and more. Overnight, snail noodles appeared on the streets of major cities across the country. Store. Snail noodles officially went out of Guangxi and entered the vision of consumers across the country.

　　The first well-known snail noodle shop in Beijing belonged to the writer Ma Zhongcai’s "Mr. Snail noodles". Ma Zhongcai once won the first prize of "New Concept Composition". As a half Guangxi native, he was very worried about Liuzhou noodles after working in Beijing. Had a bowl of authentic Liuzhou snail noodles. In 2010, Ma Zhongcai opened a snail noodle shop directly in the Jimenqiao vegetable market opposite the Beijing Film Academy. Due to frequent visits by old friend director Chen Xiaoqing, writer Bo Bonni, screenwriter Shi Hang Parrot, singer Li Jian, etc., "Mr. Snail Fan" is well-known in the cultural circle, and the store's business is also full every day.

　　On March 8, 2013, the Taobao store of "Mr. Snail Noodles" went online, and Ma Zhong became the first person on Taobao to sell bagged Noodles. Pre-packaged snail noodles are the same as instant noodles. Consumers can enjoy a bowl of Liuzhou snail noodles at home by following the instructions. This kind of pre-packing speeds up the explosion of snail noodles in the country.

　　With the improvement of rice noodle production technology, physical sterilization, vacuum packaging and other food production and packaging technologies, there are more and more manufacturers of pre-packaged snail noodles, and the brands are dazzling. Open Taobao to search for "snail noodles", the monthly sales of "Haohuanluo" and "Luo Bawang" are about 300,000 copies, and the monthly sales of the famous "Lizi Qiluo noodles" are as high as 1.5 million.

　　Ride the wind and waves

　　The snail powder is out of the circle.

　　During the epidemic, live broadcasts, food and broadcast performances, and social media marketing topics created momentum, so that snail noodles were in the limelight and sold out. Two or three months ago, the delivery time of e-commerce platform snail noodles was about 40 days.

　　Because of the delay in delivery, foodies even sent Weibo to spit, so the snail noodles were hotly searched on Weibo, and the traffic was higher than that of celebrities. It was really a hot bowl of noodles.

　　“The unique taste of snail noodles makes diners full of adventurous spirits when they first taste them, and after the adventure, people like to share them.” Mr. Chihuo Ma told reporters that the "smelly" well-known snail noodles are entertaining. It must be on fire."

　　Mr. Ma's words are true. Searching for "Snail Fan" on Station B, there are more than 1,000 videos, and the highest number of views is 1.92 million. For a period of time, trying to eat snail noodles has become a must-have achievement for many video bloggers at home and abroad. Among them, the video of Li Ziqi making snail noodles is amazing at home and abroad.

　　Nowadays, snail noodles have become an Internet celebrity in local snacks. Go out of the circle, cross borders, bring snail powder, you can fire. On July 10, "Hao Huan Luo" joined hands with Yuanqi Forest to launch a summer limited gift box called "Huanluo Yuan 気 Dan", which contains "Hao Huan Luo" double-flavored snail powder, five-flavor mini cans of Yuanqi Forest sparkling water, customized PVC handbags and summer hair bands, the gift box is priced at 69.9 yuan. Recently, Wuling Motors announced that it has launched a limited edition Wuling brand snail powder, which is different from ordinary bagged snail powder. There are 88 copies of the limited edition snail powder and it is currently not for sale. Even so, Wuling snail powder still earned enough attention.

　　Going abroad, overseas business "blowout"

　　However, going out of the circle is only a small step for the snail fans, and going abroad is the true show of strength. According to customs statistics, from January to June this year, 28 batches of Liuzhou snail powder were exported after customs inspection, which was about 7.5 million yuan, which was 8 times the total export value in 2019. In addition to the United States, Australia and European countries, the export market also entered Singapore, New Zealand and other countries for the first time.

　　On July 14, more than 14,000 packs of pre-packaged snail powder produced by Guangxi Luobawang Food Co., Ltd. were exported to Russia for the first time after passing the customs inspection.

　　"This year, snail noodles have been sent to the United States almost every week. A batch of 40,000 packs of snail noodles has been sold out just three days after arriving in the United States." Chen Zihao, head of foreign trade sales at Guangxi Luobawang Food Co., Ltd., said that this year’s overseas business of snail noodles has blown out. In the first half of this year, the company exported a total of 350,000 bags of pre-packaged snail powder, 29 times that of last year.

　　Chen Zihao said that in order to take into account overseas eating standards and dining habits, the company has specially developed and innovated, adding Chinese and English packaging and foreign versions of snail powder formulas. Under the premise of not changing the taste of traditional snail powder, other ingredients are used to replace foreign snail powder. Ingredients. "At present, we have received orders from Japan, South Korea, Italy and other countries, and overseas orders have been scheduled to next month."

　　In order to promote the export of snail noodles, Liuzhou Customs has established a "four-in-one" filing management model for Liuzhou snail noodles export enterprises, which records customs consignees and consignees at different stages, export food production companies, export food raw materials plantations, and customs. Multiple filings such as intellectual property filings are collected in one window for unified acceptance, realizing electronic filing. Since the implementation of the reform in May, 4 new export filing enterprises of Liuzhou snail powder have been promoted, bringing the total number to more than 20.

　　Xu Xiao