Participants at the dialogue session held by the Ministry of Culture and Youth affirmed that passion and skill are essential elements in developing the creative economy. The Ministry of Culture opened the agenda for the second week of the summer camp with a dialogue session chaired by the Minister of Culture and Youth, Noura bint Muhammad Al Kaabi, entitled "Creative Industries ... Local Creativity and Global Presence", and with the participation of a group of Emirati business leaders and creators, such as the founder of a partner and general manager of the "convoy" brand Jewelry, Hamad Al-Muhairi, founder of Al Joud Lootah Studio, Al Joud Lootah, and founder of “Chef B Confections”, Badr Najeeb, founder and brand and creative director of Manal Al Hammadi, Manal Al Hammadi, and creative director of Tinkah Company, Kholoud Sharafi.
Noura Al Kaabi stressed that the creative sector is one of the main incentives for the sustainability of economic growth, as the Ministry of Culture and Youth developed a unified strategy after the retreat of the future of culture based on the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, by launching the «Index The contribution of creative industries »to the country's gross domestic product, to determine the extent of the contribution of the culture sector in its various tracks and specialties in support of the economic development process, indicating that this sector has huge potentials that we are working to develop and use to serve our economy.
Noura Al-Kaabi said: “The cultural and creative industries are ambassadors of our culture and our heritage to the world by creating innovative products that are able to compete and enter the global markets, so that the public learns about our history and our heritage through Emirati modern products inspired by the local heritage and culture. This industry is important in highlighting our identity and the province It is necessary to inform societies and cultures of their components, elements and privacy. ”
Hamad Al-Muhairi explained that passion is the basis for innovating his idea to establish an Emirati brand in the field of jewelry design, through which we considered it to be of a different nature that is in line with customs and traditions in a sophisticated and modern way that is commensurate with the international taste.
Al-Joud Lootah pointed out that through participating in international exhibitions, we have noticed the demand for Emirati creative products, after he proved his presence thanks to his quality and reputation, and that some international companies started to communicate with Emirati creators to cooperate with them and acquire their works.
Chef Badr Naguib explained that he was working in his early years in the field of accounting, but his passion for sweets and chocolate was the reason for changing his work path, and starting a new stage through a practical study in one of the Swiss institutes to refine his skills and creativity in the field of confectionery in order for the UAE to have a trademark Distinctive in this global field.
Manal Al Hammadi explained that she started her work in the field of designing abayas from a young age, but the passion within her towards changing the concept of the abaya from the traditional to the innovative was the basis of her plan to work, in order to reach the Emirati abaya to the countries of the world to suit all tastes, indicating that her participation In international exhibitions it was a great opportunity to introduce others to the distinctive and innovative Emirati abaya.
Kholoud Sharafi pointed out that the global platforms are an important factor in enhancing confidence in the Emirati creative product, as the creators are keen to produce innovative works according to the highest international specifications, thus opening wider horizons for national creative companies.
A number of international companies have started communicating with Emirati creators to cooperate with them and acquire their business.
The cultural industry is important to highlight and preserve the local identity, and to inform societies and cultures of its components.