[Xiaokang China] The village girl becomes an Internet celebrity anchor and aims to sell 1 billion yuan a year
[Explanation] The beauty of appearance, humor and wit... "Post-90s" beauty anchor Xu Xiaomi will come to the camera on time every day to recommend clothing, beauty and other products to fans. The 26-year-old Xu Xiaomi has 3 million fans and a single live broadcast sales of 26 million yuan. Behind the dazzling beauty, long-term hard work and persistence enabled the girl born in 1994 to lead the well-off life she dreamed of.
[Explanation] On July 25th, the reporter met the internet celebrity anchor in Xu Xiaomi's studio in Linyi, Shandong, and the makeup, stocking, and finishing process. At this time, Xu Xiaomi is actively preparing all the matters before the broadcast. When the reporter asked why she took the road to live broadcast in her spare time, Xu Xiaomi's eyes showed a lot of pain and bitterness. Xu Xiaomi was born in poverty, and his family lived in the middle of the mountain in the Yimeng Mountains. Due to the inconvenience of transportation, it was extremely inconvenient to go up and down the mountain. In order for his parents to live a good life, in 2013, Xu Xiaomi, who graduated from high school, decided to go out of the mountains and work hard to make money in the city.
[Concurrent] Network anchor Xu Xiaomi
Our family lives in the mid-levels, and it is now. The family has been farmers for generations. Most of our local young people go out to work, and I am one of them. I came to Linyi in 2013. During that time, I also worked in many industries. I was an assembly line worker in a factory and a salesperson in a store.
[Explanation] Based on previous sales experience, Xu Xiaomi officially entered the live broadcast industry in 2018. The beautiful appearance and humorous and lovely live broadcast style made her live broadcast room quickly attract fans. It only took one month for the single live broadcast sales to reach over RMB 2,000 from the first broadcast to over RMB 10,000. Although sales have increased, Xu Xiaomi's body has problems due to long-term overload.
[Concurrent] Network anchor Xu Xiaomi
The first half of the first half of the live broadcast was from 12 noon to 12 o'clock in the morning. Basically, the next day I got up and my voice was speechless. In July last year, I fainted directly after the broadcast, and I think you can hear it in my voice now, it's just a little hoarse.
[Explanation] Relying on the long-term accumulation of live broadcast experience and the character of not admitting defeat in the face of difficulties, Xu Xiaomi finally proved himself. On the evening of April 28th, on a certain platform's pet fan festival, she sold a total of 280,000 orders in 5 and a half hours of live broadcast, with a total sales of 12 million yuan. Now Xu Xiaomi has become the head of his live broadcast team and has bought a house for himself and his parents in the city. The pristine "ugly duckling" deep in the mountains has finally turned into a dazzling "white swan". Xu Xiaomi told reporters that this year he will set a sales target of 1 billion yuan for himself.
[Concurrent] Network anchor Xu Xiaomi
For this year, our goal is to sell 1 billion. Through my personal efforts, I can bring out a new type of anchor like me. I feel that although I am a child from the countryside, I think that as long as we work hard and work hard, with our hands, there will be many rural people like me out of the mountains in the future and become the next "Xu Xiaomi".
(Reported by Yang Fei from Linyi, Shandong)
Editor in charge: 【Qi Bin】