TV4 Nyheter accounts for a quarter of the channel's consumption in Play, but the media house has so far not invested in news online. During the corona spring, interest in news has increased greatly, and now they want to increase the reach by launching a pure news site.
- News consumption in Play has increased by 122 percent during the first half of the year compared to last year, says Viveka Hansson to Dagens media.
The site will be launched in the autumn.