[Live Voice] Live broadcast site
Good morning, candidates and parents in Heilongjiang, because of the epidemic, we will meet you in this special online way. Today I will mainly preach from four aspects: Beili's advantages, talent training, enrollment highlights and enrollment policy. After the presentation, I will also answer your parents’ questions online.
[Explanation] With the end of the college entrance examination, the enrollment publicity work of various universities is in full swing. On July 22, the reporter saw at Beijing Institute of Technology that the admissions teacher was explaining the admissions policy to students and parents through a live broadcast.
[Concurrent] Xu Jian, Director of Admissions Office, Beijing Institute of Technology
In fact, the biggest difficulty brought about by the epidemic is that it has restricted everyone's legs. We cannot go to various places to conduct an enrollment promotion as we have done in the past. More ways are to adopt online promotion. Up to now, our school has conducted more than 90 various publicity conferences, large and small, with an average of four to five thousand people (per show). Carrying out a campus tour like this, including through this kind of live broadcast or vlog, the school is propagated in many aspects. Regardless of the form and content of the entire publicity, I personally feel that it is much richer than before.
[Explanation] As an important part of high-level recruitment, lectures are an important bridge between students and universities. Xu Jian said that compared with traditional preaching, online preaching can break time and space constraints, expand the coverage of enrollment publicity, and also help students gather and screen information. In this regard, Xu Chihan, who has just finished the college entrance examination, has a deep understanding.
[Concurrent] Xu Chihan, a recent high school graduate
I learned some information about universities mainly through QQ group information groups and live broadcasts of universities. Some of the university’s enrollment numbers, including related professional introductions and faculty introductions, under the epidemic prevention and control, it is impossible for us to conduct offline consultation on a large scale, and it will be relatively convenient online. Because some chat records and other things can be reviewed repeatedly and made notes. Through these methods, the efficiency is higher and more convenient, and it gives me a chance to extract some important points.
[Explanation] At the same time, Song Xiaodong, a member of the Heilongjiang Admissions Group of Beijing Institute of Technology, said that although online admissions announcements have many advantages, they are insufficient in terms of personalized interaction and communication effect evaluation.
[Concurrent] Song Xiaodong, Member of Heilongjiang Admissions Group, Beijing Institute of Technology
Offline presentations will be more interactive. Parents can ask their questions more fully. Each student’s situation is different, so this answer is more targeted. In addition, the effect of online preaching is actually difficult to quickly evaluate. After offline preaching can communicate with parents, there is a better feedback. For example, you can leave contact information, follow-up interactive communication, and online preaching. This form is more difficult to achieve.
[Explanation] Talking about the future college admissions model, Song Xiaodong said that online and offline should be combined to maximize strengths and avoid weaknesses so that schools and students can achieve high-quality exchanges.
[Concurrent] Song Xiaodong, Member of Heilongjiang Admissions Group, Beijing Institute of Technology
I think the future college enrollment model should be simultaneous online and offline. Online has the advantage of a wider audience, so offline has the advantage of more adequate communication, then the combination of these two can play a role in maximizing strengths and avoiding weaknesses. effect. The student can learn more and more comprehensive information, and at the same time can give full guidance and consultation according to his personal characteristics. This will achieve a better preaching effect.
Cheng Yu reports from Beijing
Editor in charge: [Li Yuxin]