It's the return of a legendary newspaper, "new look" version: Playboy will be on newsstands tomorrow. But no more "cheap" paper: it is now a "mook", a hybrid between the glossy magazine and the book, appearing four times a year. On the front page of this first issue, we find a young stranger, a 23-year-old Franco-Belgian, working in a restaurant near Annecy.
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"One day I started, we did that by a swimming pool and I said to myself: 'come on, I can try to do nude with a beautiful hat'", testifies the young woman at the microphone. 'Europe 1. "It went really well, I was really comfortable (...). Covering Playboy is crazy, I never would have thought! It's really rewarding. And then it's a little weird, because they're just usually famous women, with nice breasts. "
"It was a super trendy newspaper"
Because in the magazine, we now find everything: women with more or less generous breasts, more or less young ... The stated goal is no longer to put forward THE woman but THE women. But also to publish in-depth articles. "In the 80s, it was a super trendy newspaper", points out Jean-Christophe Florentin, the editor of this new formula. "The girls were a little bit of icing on the cake, the playmates were not the main part of the magazine's DNA. It was really a trendy newspaper, which spoke of the nightlife, which featured new talents, which was about the businessmen of tomorrow, who have all become stars ... It was the first newspaper to interview Bill Gates in the United States. "
In this new formula, some 83 of the 210 pages highlight naked women: less than half, therefore.