As the domestic epidemic situation is basically controlled, students return to campus one after another, the number of online education platform users and user activity have declined
After the epidemic, what online education companies use to retain students
The key to whether online education companies can retain students and continue to maintain their popularity is whether online teaching enhances learning efficiency and effectiveness. This must be achieved through high-quality teaching content, refined management, and high-quality operations.
Having lunch at noon on Sunday, Babe (a pseudonym) in second grade of junior high school sat in front of the computer and started taking English classes. Since the outbreak, Bebe’s English tutorials every weekend have become online courses.
During the epidemic, hundreds of millions of primary and secondary school students lived online at home, "suspending classes without stopping", online education, once regarded as a supporting role, ushered in a rare opportunity for development. More users either passively or actively chose online education products .
Right now, with the domestic epidemic situation under basic control, the majority of teachers and students have returned to the campus one after another. Is the online education that shines during the epidemic period short-lived or will it continue to be popular? Can online education overcome its own weaknesses, grow from strengths and avoid weaknesses, and usher in a real spring?
During the epidemic, we saw a surge in traffic
"The activity of our platform increased by at least five or six times during the epidemic, especially during the initial period of time when the Ministry of Education proposed to suspend classes and non-stop school, there were 500,000 or 600,000 users almost every day." The platform appeared during the outbreak The explosive growth of Chen Donghua's tone was calm.
Chen Donghua is the founder of Hangzhou Bosch Data Network Co., Ltd. and has been cultivating online education for 18 years. His company is the first batch of national high-tech enterprises focusing on the research and development and application of educational information technology in China. In 2012, he launched the Xuele cloud teaching platform in China, aiming to use the big data and information technology to deeply tap the value of educational big data. It has now covered 31 provinces and cities nationwide, providing more than 30 million teachers and students in more than 120,000 institutions Including "one-stop" education informatization services such as lesson preparation, teaching, homework correction, examination, evaluation and so on.
"For example, before the teacher said a question, he could only ask the students verbally whether they understood or not. In the end, how much do the students understand and master? Sometimes they have to rely on the teacher to speculate. With the support of big data, you can fully grasp the students' The level of learning, and can provide personalized services according to the different conditions of each student." Chen Donghua said that the massive data accumulated by 30 million teachers and students allows them to use intuitive data to understand the level of knowledge mastered by students, and instantly and accurately grasp the Students' first-hand learning information, so as to adjust education teaching strategies and better serve teaching, this is the advantage of online education and the direction that online education should focus on.
"In fact, online education is not a new thing. It existed many years ago, but the epidemic accelerated the development of online education." Compared with the growing number, Chen Donghua attaches more importance to the cultivation of user habits. He believes that the outbreak has cultivated users' habit of using online education and popularized several concepts of online education.
Difficult to guarantee learning effect
From the 45th "Statistical Report on China Internet Development" released by the China Internet Network Information Center, there are currently 265 million students in schools generally turning to online courses, and user needs are fully released. During the epidemic, the number of daily active users of multiple online education applications reached more than 10 million. According to the prediction of the China Internet Network Information Center, the number of online education users in China will reach 305 million in 2020. In Chen Donghua's view, "Internet + education" is the future development direction of education, and the epidemic has provided impetus for this process.
However, the reporter found in the interview that for many parents, the online course is an expedient measure after a special period. Concerns such as insufficient learning atmosphere, lack of teacher supervision for children's online courses, and poor quality of learning have always prevented parents from fully trusting online education.
"We have also learned that, except for a few children who had very good results, most of the children's results have deteriorated. We still hope to return to the line as soon as possible." Babe's mother told reporters.
For many extracurricular tutoring schools, online courses have also become a means to stabilize people's hearts and attract passenger flow during special periods.
"Online courses are carried out in order to prevent the loss of the original students. The online form is difficult to ensure the learning effect." Teacher Cuishang, the extracurricular tutoring school, told reporters that offline, teachers can always pay attention to the class status of students in the class. As students gather together, they have a more learning atmosphere, but online, these have become uncontrollable.
"When you look at it online, you will know if the student is distracted. It is often difficult to grasp the status of the student online. Whether the student is listening is completely impossible to master. In addition, the class should be the interaction between the teacher and the student. The teacher will According to the adjustment of classroom status, these are not available online." Teacher Cui said.
Where to go online education
As the epidemic prevention and control situation has stabilized and improved, how can online education companies continue to maintain their popularity after students return to campus?
"After returning to school, the number of users and user activity on our platform have indeed decreased, but this is a normal phenomenon." Chen Donghua said that under the epidemic, many users regard online education as an emergency measure, although influx in the short term A huge amount of traffic, but it may also have an adverse impact on the online education industry. "We should see that many people think that online education is a live broadcast system, which will affect the original development track of the market."
Chen Donghua said that the key to whether online education companies can retain students and maintain their popularity is whether online teaching improves learning efficiency and effectiveness. After the epidemic, students learn to go offline. If online education companies want to "flow" to "reserve", it must be achieved through high-quality teaching content, refined management and high-quality operations.
Some industry experts believe that online education is not a simple online migration of offline courses. In order to achieve good learning results, the teaching content and teaching methods must be redesigned. "Online teaching needs to be redesigned. On-site teaching takes 45 minutes. You can observe the children’s expressions and interact with the children, but when you return to the online you just see a screen and a camera. The child takes the course from a distance. This How to design key teaching loop nodes to attract children's attention has become a matter that all teachers and teaching and research must focus on."
Chen Donghua said that home learning and online teaching during the epidemic are also forcing teachers to upgrade their online skills, making online teaching and research rapidly popularized. OMO (online and offline integration) hybrid teaching with complementary advantages may become the normal state of future teaching. trend. "The future model is that children learn online, practice online, and knowledge points are also explained online, and offline teachers are mainly responsible for organization and management." Chen Donghua believes that this model can solve the shortcomings of online education that are difficult to manage students' learning behavior. board.
Our reporter Zou Zhuran, our correspondent Zhang Haocheng