In The Sims: Spark'd, 12 incised Sims players compete in various forms of contests organized inside Sims 4, the latest release of the game series. It reports Variety.

The TV series is a collaboration between the television company TBS, the game developer Electronic Arts and the media company Buzzfeed, and will, alongside the game sequences, also follow the participants outside the digital world.

The Sims: Spark'd premieres on American TBS on July 17, and the four scheduled episodes will also be seen on Buzzfeed.