Not canceling many of the annual fashion shows, the last of which was the shows of the Paris Haute Couture Week, was unfortunate news for everyone. The very narrow club of women able to purchase these wonderful dresses was not affected, but welcomed the idea, as their favorite designers came to them for special shows in The luxury of their palaces.
"I thought they would feel sorry, but the opposite happened," said Julian Fonner, the Parisian designer, weeks before filming the movie, which presents his 22nd series.
The designer is accustomed to traveling to Middle Eastern countries, and increasingly now to Asia, to make measurements with his operator's manager, Madame Jacqueline, who makes measurements and adjustments according to the desires of the clients. The designer reports that 70-80% of his clients are from the Middle East, as well as Asia, especially China.
Pending the end of the pandemic that emptied the showrooms, the designer continued his innovations. He displays "The Stormy Dress," a silky fabric that will be completely covered by goose feathers after a few months.
Before the storm
Fournier explains: “After (Coved-19), the woman who wears this dress will be an angel returning to the ground, wearing the pre-storm colors of Paris with hues of zinc surfaces and sky ripples of pink, lilac, blue and gray.”
In the artistic movie, which lasts a few minutes, and replaces his fashion show at the Paris Haute Couture Week, which was launched by default (Monday), he wants to highlight the artisan and demanding work of the designer “as was the case in the days of (designers), such as Paul Poiret and Jacques From Vath and Museo Dior »from the preparatory drawings to tailoring the clothes with white fabric on a keel to trim them down to implementing them with luxurious fabrics.
And the designer who is passionate about his profession says: "Couture wraps around the body." Ready-to-wear "We have to go in, to enter something with specific criteria."
"A woman, not a child"
The designer completes one piece of each design to ensure exclusive clothing for clients. And he avoids lending outfits for major occasions punctuated by passing on the red carpet, except for a few actresses, or opera singers whose style matches the "genes of the home".
“A client from a royal family canceled an order after seeing Lady Gaga wearing one of our designs a few years ago,” explains Jean-Paul Coffin, director of the fashion house. For them, the banal aspect of fame should not tarnish this exclusive. ”
The movie, which was presented on time and was originally specified for her fashion show, displays only six designs. "We wanted not to show much that would allow us more time and allow us to choose" what the house would offer to certain clients, he explains.
Dignitaries
During the film screening session with the whole team, the Czech superstar, Maquila Tomanov, swayed swaying. He explains in the scenes of photography: "We do not invent fashion, but rather create personalities ... I want to accompany clients in their destiny, and to give them dignity and launch."
a race
After the fashion show, there is often a race between clients, if they like one of the designs a lot, "then they rush to submit the order, so that others do not precede them to this design." But in the absence of a public fashion show, customers know that their designer will suggest their own things.
The cancellation of many fashion shows was not unfortunate news for everyone.