Yesterday at lunch #knull trended on twitter in Stockholm. But it was not the summer lust that lay behind it, but a new super villain from Marvel.

Many had questions about who would tell Marvel what Knull means in Swedish. Others saw it as proof that no Swedes are working on the comic book. More cynical people interpreted it as the fact that Marvel's marketing department knew exactly what they were doing when they wrote "Fuck is coming" in a major newspaper ad.

The super villain Fuck is anyway a fairly new acquaintance and saw the light of day first in 2018 in a issue of the magazine Venom. Many now believe that he will have more room in the future.