Misunderstanding of BPO Ryukyu Asahi Broadcasting Program as "Broadcast Ethics Violation" Advertising Broadcast June 30 19:14
About the program about the opening of a major convenience store, which was broadcasted by Ryukyu Asahi Broadcasting in Okinawa in September last year, BPO = "Broadcast Ethics and Program Improvement Organization" has a deep PR color and the content that is misinterpreted by the viewer as an advertisement broadcast We concluded that there was a violation of broadcasting ethics, saying that it was a production.
Ryukyu Asahi Broadcasting Co., Ltd., a 55-minute program, "Seven-Eleven came to the island-Okinawa's trajectory and challenges," in response to the first convenience store major Seven-Eleven opening a store in Okinawa in September last year. ~" was broadcast.
In this regard, the BPO Broadcast Ethics Verification Committee was debating that it might conflict with the broadcasting standards of the Japan Commercial Broadcasting Federation, which warns viewers not to be mistaken for advertising broadcasting.
On the 30th, the BPO announced its opinions in a lump sum and pointed out, "In the latter half of the program, we have to introduce positive aspects and we have to say that the PR color of specific products is strong."
On top of that, even though he was not a sponsor, he provided "Seven & i HLDGS. ”, and it was concluded that “there was a violation of broadcasting ethics”, saying, “It was recognized that the content and performance was such that the viewer misunderstood that it was an advertising broadcast.”
Ryukyu Asahi Broadcasting commented, "We take the judgment that there was a violation of broadcasting ethics more than anything else, and based on this opinion, we will make use of it for future program creation."