Fraudulent Internet Advertising Industry Group Takes Measures Using New Technology June 24, 7:14
The industry group created by advertisers, etc. distributes that advertisements are delivered to inappropriate sites and fraudulent acts that cheat advertising costs are unending We have launched a project to take countermeasures by utilizing new technology that allows tracking ahead.
Last year's domestic Internet advertising costs were 2,104.8 billion yen, surpassing that of TV for the first time, but on the other hand, many media and businesses are involved, so the flow of advertising becomes unclear and inappropriate. There are problems such as fraudulent acts called "ad fraud" in which advertisements are distributed to websites with various contents, or the data for browsing is inflated to trick the advertising costs.
Under these circumstances, the "Japan Advertiser's Association Web Advertising Research Group" created by advertisers and advertising agencies, etc. provides five latest technologies called "adverification" that can track the delivery destination of advertisements, etc. In collaboration with an IT company, we have launched a project to make transactions in Internet advertising transparent and prevent fraud.
The project is to hold an online study session next month to visualize the improper advertisement delivery by actually introducing the technology and introduce cases where the delivery was stopped.
As the project leader, Shuji Kobayashi, "As an advertising industry, there should be no burden on consumers. We would like to review our feet and make a healthy market."