China News Network Lanzhou, June 21 (Liu Xuemei, Du Ping) "Exquisite Lanzhou·Noodles Enjoy the Future" Lanzhou Beef Ramen Cultural and Creative Design Invitation Exhibition was launched on the 20th. The president of Lanzhou Designers Association Ma Yongze said that this event aims to build a service platform for cultural creative talents to connect with related industries. Through deep integration with Lanzhou beef ramen industry, cultural creativity will stimulate new vitality of traditional industries and allow design services The development of beef noodle industry has improved.
Lanzhou Beef Noodles, founded in 1915, is world-renowned for its unique style of "Tang Qing's Mirror, Rotten Meat's Fragrant, and Noodle's Long", and is known as "China's First Noodle". As a special catering in Gansu, it has been inherited for a long time, and after a hundred years of development, it has a certain industrial scale.
The picture shows the "Super Beef Big Bowl" beef noodles launched by a beef noodle restaurant in Lanzhou, which attracted the public's taste. (Information) Photo by Yang Yanmin
Ma Yongze said that the idea of this event originated from Lanzhou’s “One Hundred Years”, which has driven the realization of domestic and foreign employment and entrepreneurship in the beef ramen industry in nearly one million people in western China. “One bowl of noodles, one home, one bowl of noodles is warm "The background of the city" is moving, "Lanzhou is the origin and development of this bowl of noodles, and inspired this event to plan this event."
It was disclosed at the meeting that the event, through the collection, exhibition and promotion of works, centered on the human geography, history and culture, special products and consumer cultural experience and market needs of Lanzhou beef ramen, through the invitation to create cultural expressions, cultural posters, cultural posters of Lanzhou beef ramen, Creative photography, cultural and creative products and other art forms, through exhibitions, publications, promotion and other forms, use creative design to interpret the cultural connotation of Lanzhou beef ramen for consumers, so that the cultural image of Lanzhou beef ramen is deeply rooted in people's hearts, thereby promoting Lanzhou beef The ramen industry has been deeply promoted, further driving employment and entrepreneurship.
Ma Limin, president of the Lanzhou Beef Ramen Industry Association, said that this event is an overall improvement of the cultural image of Lanzhou beef ramen. It uses creative design to interpret the cultural connotation of Lanzhou beef ramen for consumers. As a practitioner in the industry, he will actively Support this event, and strive to allow beef noodle companies to transform the results of the event and enrich the beef ramen market and cultural promotion. (Finish)