[Commentary] 618 is the first e-commerce promotion festival after the epidemic, and it has been on the hot search many times, which makes many netizens want to stop. In order to expand sales, the "Internet celebrity" anchors of the e-commerce department spared no effort to interact with fans and promote their own fresh and spicy snail powder. In the end, many companies doubled their sales during the 618 period, with sales reaching tens of millions of yuan.

　　[Commentary] During the 618 e-commerce promotion, a reporter from China News Service visited a number of snail powder companies. In a snail powder company, the company set up two live broadcast rooms to live broadcast and interact with fans. In the process of introducing snail powder, the 26-year-old male anchor not only introduces the selling point, cost-effectiveness and other conventional contents, but also performs boiled powder and sloppy powder as "boiled broadcast" and "eating broadcast". He wants to appear alternately with his partner, working more than 8 hours a day.

　　[Same period] Hu Shi, a snail rice noodle manufacturer in Guangxi, Hu Shi

　　Every time you broadcast live, you have to tell them how to cook snail powder, how to cook it is delicious, how much to cook, and then also show them our products, what it looks like, I basically if it is Everyone broadcasts for an hour, and every time I broadcast it, I will eat it, but I won’t finish it all because it will last.

　　[Commentary] With the rise of live broadcasting and short video, snails and rice noodle companies choose to cooperate with top-stream anchors to bring goods, but also incubate and cultivate their own anchors to take advantage of localization.

　　[Same period] Yang value, deputy general manager of Guangxi Liuzhou Yiluo meal powder enterprise

　　Because the traffic on the entire line has shifted a lot in the direction of the video, including short live video, the traffic structure has changed a lot. Our own anchor will introduce more about our products, services, and value to us. Unlike those master anchors, he himself brings tens of millions of fans, and everyone has a different focus.

　　【Same period】Li Meng, deputy general manager of the production department of Liuzhou Yiluo meal powder enterprise in Guangxi

　　One of the advantages of self-cultivation (anchor) is that it has continuity, which is of great help to our company in several ways. First (anchor) has a better understanding of our company’s products and the entire production process, so it is also in the live broadcast process. It is easy to communicate with fans, and if we develop some new products, our live broadcast will let it meet the fans more quickly.

　　[Explanation] While striving for greater sales through live broadcasting, Liuzhou snail powder enterprises also work overtime at the production end. Due to the strong demand caused by the epidemic, most enterprises have been in a state of expanding production. Until the end of May, the overall demand has stabilized, and the gap of outstanding goods has basically been filled, from pre-sales to spot sales. In order to ensure continuous production capacity, the inner packaging workshops are produced 24 hours a day, without stopping people. The outer packaging workshop continues to expand the production line. One production line can pack 70 bags of snail powder in one minute, and can be off the line at least 30,000 bags a day.

　　【Same period】Li Meng, deputy general manager of the production department of Liuzhou Yiluo meal powder enterprise in Guangxi

　　On the outsourcing side, we added 5 to 6 lines, with daily production and sales reaching 300,000, or even more than 300,000. Our sales volume in the past few days should reach 700,000 to 800,000 bags per day. The sales volume must have doubled than usual and should be more than doubled.

　　[Same period] Yang value, deputy general manager of Guangxi-Liuzhou snail powder factory

　　In terms of personnel production, in response to the big promotion in 618, we recruited nearly 50 new employees, and then we also started two shifts. During the entire 618 period, we warmed up from June 1 to June 3. From the early morning of the 16th to the early morning of the 20th, we expect sales for the entire period to be more than 30 million yuan, and the number of bags should be more than 5 million bags, which has doubled compared with the same period last year.

　　Wang Yizhao reports from Liuzhou, Guangxi

Editor in charge: [Li Ji]