"Fox Cinema", the cinematographic arm of the "Majid Al Futtaim" company, a pioneer in the development and management of shopping centers, integrated cities and retail and entertainment facilities in the Middle East, Africa and Asia, revealed the results of a new survey conducted by it, which showed that the film sector in the region The Middle East and North Africa will soon be restored. 98% of respondents confirmed that they intend to return to enjoy the big screen shows within months of the reopening.
The survey was conducted in phases during the period between April and May 2020, by a group dedicated to online market research in "Majid Al Futtaim", and surveyed 1240 participants during the period of the temporary closure of cinemas and entertainment facilities. The results of the study highlight customer confidence, in addition to the health and safety measures that visitors expect to have when they return to cinema. And going to the cinema is the second most activities that the participants missed, after eating abroad, during the restrictions that were imposed on the movement and movement of individuals, and 75% indicated that they are very enthusiastic and eager to return to the cinemas within only four weeks of the reopening. When 23% confirmed that they would return within several months.
When asked about identifying the most important preventive measures that would make them feel more comfortable when returning to the cinemas, 86% said that physical distance in the ranks is one of the most important measures for them, while 81% indicated that they prefer to book movie tickets and food and drinks in advance Online without any contact with others and to avoid waiting. Other factors that encourage going to the cinema again include wearing masks and gloves by employees, as expressed by 81% of respondents, and the safe distance between occupied cinema seats, as indicated by 73% of the participants.