The call follows in the footsteps of Black Lives Matter demonstrations around the world and among those who have signed are artists such as Jason "Timbuktu" Diakité, Janice, Imenella and Sabina Ddumba.
- It is not enough for companies to donate money, you can make change from the inside as well by hiring Afros Swedes, says Imenella to Musikguiden i Sveriges Radio.
In the press release, the initiators of the call put forward eleven concrete measures that they want to see that the music, fashion, media and communication industries immediately address. those who are racified receive equal pay for equal work, and that the businesses must invest in further development for black employees.
“The Swedish communications, media, music and fashion industries have long displayed their progressiveness both locally and internationally, but have ignored the structural racism and injustice that still occurs in these industries. We who have signed this want to see change and improvement through actual measures, ”the call states.