【Hot spot observation】
The impression that is not left is always ancient and traditional. The post-95s are a trendy and avant-garde generation. The two seem to be difficult to intersect. However, in the current non-genetic inheritance practice, there are a group of post-95s, among them are Internet experts who capture the elements of the trend, national wind musicians who have entered the international stage, and young idols who lead fans to pay attention to traditional culture. As more and more infidels are "played" by new youths, ancient infidels have gained real vitality in contemporary society.
1. There are no cool non-heritage items, only cool non-genetic people
After 95, Peking University graduate students, arts and sports enthusiasts, acted in dramas, cut movies...Lang Jiaziyu, who looks closer to pop culture, subverted the stereotype of non-heritage "age" and "tradition" .
Lang Jiaziyu is the third-generation inheritor of the National Intangible Cultural Heritage Project "Nianrenlang". His grandfather is Lang Shaoan mentioned by Mr. Bingxin in "Nianrenlang".
"About the non-legacy of the face-to-face, everyone has been talking about its cultural value and artistic value, but I think its value is to bring happiness to people first." The five-year-old followed his father The big boy who learns to make noodles is indeed different from his fathers. He said: "The skills of noodle making only bring joy to everyone, so everyone is willing to contact, understand and pass on it. If we always emphasize the value of non-legacy People don’t feel it, and it’s just an empty talk.
In the generation of Lang Jiaziyu, face-to-face has become a carrier of his understanding of society and thinking about the present. Therefore, Lang Jiazi’s focus on the person facing him has not only stayed in the technique itself, he hopes that the views expressed in the work will be paid more attention to than how to make the work come to life, "I want people to pay attention to what I pinch for a long time. a little". Lang Jiaziyu has been trying to develop faceted people in multiple dimensions, for example, the mixed-world demon king Nezha and the dragon king third prince Ao Bing in the popular movie "The Devil of Nezha", the heroes of the Marvel series of movies , As well as medical staff such as Academician Zhong Nanshan who fights against New Coronary Pneumonia have become his creative material.
Not only that, Lang Jiaziyu also tried to shoot his face making process as a short online video and share it with the public. He was pleasantly surprised to find that many people left a message in the comment area "want to learn" and "where can I go to class". To this end, he began to teach children to noodle people at the invitation of some educational institutions, hoping to broaden the way of noodle people's inheritance.
Lang Jiaziyu wrote on Weibo: "Traditional culture is too cool, I can only glance at Leopard a little bit, but I'm already intoxicated. There are no cool non-heritage projects, only cool non-genetic people." Has insisted After 20 years of being a face-to-face person, he hopes that through the efforts of a new generation of people, the face-to-face person will no longer be a protected intangible cultural heritage, but will become a way for people to appreciate and express their emotions in the future.
2. The story is attractive only if you love it
In the past, a lot of non-legacy inheritance mainly relied on the "inheritance" of the inheritors. Nowadays, with the help of the Internet, a group of young people who love traditional culture are using a trendy way to make Fei Yi not only alive, but also ablaze. Music creator Wang Xiaochao is one of them. She has gained millions of fans on multiple short video platforms by virtue of her skill in cooking and her personal voice.
Wang Xiaochao's iconic bun-style costume always makes it easy to remember her, even if it is the first time to watch her short video work. Her short video not only teaches everyone how to make delicious and beautiful food, but also incorporates elements such as music and craftsmanship, cleverly combines creativity and national style to create a mixed "advanced sense", which makes her It is unique among many online talents.
During the Spring Festival in 2020, Wang Xiaochao originally released a short video on the theme of traditional sugar painting based on the theme of "looking for the new year". The video uses a fun shooting method and easy-to-understand original songs to popularize the production process of sugar paintings, and uses the "mix and match" work style to impress people. It has won the praise of many fans and created a novel Of non-legacy transmission.
Wang Xiaochao introduced that every time she made a short video on traditional cultural subjects, she had to do a lot of homework in advance, first consult experienced seniors, and then practice polishing many times by herself, until the technology was mature, it would not be shown in the video to avoid mistakes. Misleading the audience. For example, in the video, the catchy lyrics that need to be rhymed and easy to understand often need to be modified dozens of times. "It not only makes people remember the method of making food, but also makes people feel refreshed, so that they can form works with personal characteristics, and then let the spread of traditional culture break through the circle." She said.
In addition to Wang Xiaochao, he always wore a "white flawless" wearing a white Hanfu. With his short video of Guqin, he gained nearly 400,000 fans. Her works include not only traditional songs such as "Water Flow" and "Three Plum Blossoms", but also theme songs for major movies such as "Big Fish Begonia" and "White Snake". Even if you don’t know much about Guqin, you will be attracted to see her short video of Guqin, and then you may be attracted to learn more.
In the opinion of Liu Kuili, a member of the Honors Faculty of the Chinese Academy of Social Sciences, "When society develops into the Internet age, non-genetic inheritance can't leave the digital and network means. Fortunately, when non-genetic inheritance encounters obstacles in modern society, the young people of generation Z (a generation greatly affected by the Internet, smartphones and tablets) have found a dialogue with ancient non-heritages by means of technology The way.
3. Antiquity + Modern = "Net Generation" fans
SING Girls Group is Asia's first electronic Chinese style girl group launched by Kugou Music. The dress of the women's team members is the uniform "Chinese Red", which sings national style songs that integrate various traditional cultural elements, attracting high popularity at home and abroad. Among them, the popular single "Ji Mingyue" was also praised by overseas netizens. Messages in various languages such as Chinese, English, Japanese, Korean, Vietnamese, and Thai once occupied the comment area of the song MV: "Because this song wants to start "Explore Chinese Culture" "In this song, I saw the style of Chinese characteristics and elements of traditional Chinese culture, and felt the beauty of Chinese culture."
The popularity of "Ji Mingyue", in addition to relying on the lyrics of the classic style, is also because of the very bright fan dance in the MV. Fans are both tools and cultural symbols, and many fan-making techniques have been included in the non-heritage list. Incorporating the fan element into modern song and dance is an innovative use of traditional cultural elements and provides new ideas for the lively inheritance of non-legacy.
In addition to "Shi Mingyue", in other works of SING, non-legacy elements are also the highlights. For example, in the arrangement of "Ye Sheng Ge", a large number of percussion instruments of ethnic minorities in Sichuan and Guizhou were used, and the national elements were perfectly integrated with the electronic national style, giving a rich sense of change in the senses; For the elements of Beijing opera, Guzheng, pipa, and cymbals are used in the orchestration, and the singers also use operatic singing to collide with the charm of "drama".
On the eve of this year's Cultural and Natural Heritage Day, the "Cool Dog Non-Legend Music Illustration" shows that on the Kugou Music platform, more than 100 million post-90s and 00s listeners will listen to non-heritage music content every month. Thanks to the influence of non-legacy transmission over the years, more and more young people like members of the SING girl group have begun to incorporate non-legacy elements into music creation, especially the national style music and ancient style music around traditional culture, which have gradually become non-genetic. The new carrier.
4. New idol, new power
"Everyday is Up" is a variety show with the main purpose of inheriting Chinese etiquette culture and advocating social ethics, and taking teenagers as the audience. It often spreads the traditional cultural knowledge in life in the form of young people. Many intangible cultural heritages such as "Leijia Hot and Sour Powder", "Guizhou Flower-faced Dragon" and "Dehonghu Spreading Knife" have appeared on the stage of the show.
There was a show with the theme of "Heirs", which invited the puppet troupe to perform a puppet show live. The young idol Wang Yibo in the host "Tiantian Brothers" collaborated with the line puppet inheritor to operate multiple line puppets to challenge Michael Jackson's classic action "space dance", attracting the attention of a large number of young fans and showing a new generation of youth Idol's positive attitude towards non-genetic inheritance.
There are many similar examples. For example, the idol boy group R1SE once walked into Liping County, Guizhou, learned Dong songs from the local “Dong Qi Seven Fairies”, lived in the Beijing Siheyuan and learned from the Qilin Opera Company's Tao Yang. This year's Cultural and Natural Heritage Day, many young idols are actively involved. For example, Zhu Zhengting, Huang Minghao, Bi Wenjun in the Lehua Seven Sons group and many students in "Creation Camp 2020" all recorded official promotional videos for the main event of the Cultural and Natural Heritage Day "Yunyou Feiyue Video Exhibition" ; Some idol artists participated in the filming of non-legacy themes. Through non-legacy video works, they called on the public to feel, discover, and embrace the non-legacy around them.
According to Huang Zhongshan, a researcher at the Capital Cultural Development Research Center, Fei Yi is a part of traditional culture. People used to compare it with popular culture in the past, and even opposed the two. This objectively opened Fei Yi and young people. The distance of people. From a historical perspective, non-legacy is often a popular culture in a specific historical period, but with the change of the times, fashion has become a tradition and fashion has become a classic. The participation of contemporary youth idols in the non-legacy communication team has built a bridge for young people to understand the non-legacy, which is beneficial to breaking the gap between the non-legacy and the current popular culture. Under the guidance of youth idols, more and more young people began to pay attention to traditional culture.
This new generation of young people is a group of people who do not want to be "defined". They are chasing new trends and new technologies, and they also love the wonderful traditional culture-willing to wear Hanfu to practice ancient law. I will experience the traditional skills first-hand, and I am keen to buy exquisite and elegant non-legacy products with cultural connotation. This new generation of young people has used their own methods to talk to the ancient non-heritage, used the power of youth to awaken the beauty of traditional culture, and found a new way of non-genetic inheritance.
(Reporter Han Yeting)