Google Assistant, Google's personal assistant - Google

Carrefour seeks to simplify online shopping via voice control. Since Tuesday, the supermarket chain has partnered with Google to offer its customers to shop using Google Assistant, relays Les Numériques . A world first, according to the store.

Proud to be the 1st retailer available in the new shopping experience using the voice of # AssistantGoogle, an innovation developed by Google and Carrefour that simplifies food e-commerce! @GoogleEnFrance @GroupeCarrefour @francoisloviton https://t.co/i7XFkpE3ij pic.twitter.com/Kr2KBUeTq2

- Amélie Oudéa-Castéra (@ AOC1978) June 16, 2020

With the command: "Ok Google, I want to do the shopping", the service can be triggered. The assistant then asks the user what he needs: it then suffices to list the generic products that are missing (olive oil, salt, yogurts) or specific brands, so that the assistant adds the products to the shopping list. He can also suggest according to the preferences of each.

The algorithm becomes more precise over use

The service has the possibility of consulting the user's shopping history to suggest relevant proposals, thanks to the link between the Google account and Carrefour. He can also choose the cheapest or most popular products among the 27,000 product references sold by the distributor. Throughout the shopping, the algorithm collects the habits of the client.

The shopping list can be shared with the whole family and everyone can add a product that has been forgotten at any time. The “Voice Match” function allows the voice assistant to recognize the voice of the person submitting the request and to apply their preferences. At the time of payment, it remains to determine the mode of recovery of the races (Drive, Pedestrian Drive or home delivery).

Regarding data retention, the link between Carrefour and Google accounts can be refused. Similarly, if the service - which is only available in France - is not used for a month, the data is deleted.

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