Recently, the signboards of some merchants in the Lianhu District of Xi'an have been replaced with uniform patterns on black and white, causing local residents to complain. Merchants said that this street changed the sign of three colors a month, the business has been affected. On the Internet, netizens in many places have exposed similar "uniform store moves". The signboards of the merchants on the entire street have the same font, color and size, lacking personality and beauty.

  In recent years, in order to "beautify the city appearance", some local governments have replaced store signs with uniform fonts, font sizes and tones, and even decorated the streets with "Qing Ming Feng" and "Funeral Feng", which caused public dissatisfaction and caused public controversy. The unhealthy trend of changing signboards shows that there is a "one size fits all" problem in urban management in some places.

  The Central City Work Conference held at the end of 2015 proposed that we should strengthen the planning and control of the city's spatial three-dimensionality, plane coordination, style integrity, cultural continuity, etc., and retain the city's unique regional environment, cultural characteristics, "Gene" such as architectural style. This enlightens us that we must also prevent "one size fits all" formalism on how to treat shop signs.

  The cases of many cities at home and abroad have shown that the signboard is a shining business card of the city. Whether it's the neon flashes of Las Vegas in the United States, or some of the historic signposts in London, England, or the little signboards on the pedestrian streets of Beijing Road in Guangzhou, they have all become part of urban culture.

  There is no opposition to strengthening urban management and ensuring the diversified development of urban culture. In fact, it is necessary to strengthen the management of the sign city. At present, signboards in many places are broken and unmanaged. The messy information on signboards is dazzling. Signboards do not blend in with the city and historical features. There are even signs in some places that hurt pedestrians due to lack of management. Case. However, strengthening management cannot fall into formalism, and all signboard fonts should not be in the same format and uniform, but should allow businesses to have a personal aesthetic under a main tone; it should not be based on the will of a certain department or a leader And judgment is the standard, but should fully respect professional design and professional aesthetics; should not be "one size fits all" to make a street uniform and then "easy to manage", but should focus on how to display commercial characteristics and eliminate hidden safety hazards, etc. aspect.

  The management of the signboard may seem trivial, but it tests the level of government social governance. Urban work must adhere to the people-centered development thinking and the people-centered city as the people. The original intention of strengthening the management of signboards is to make urban residents safer and make the urban environment better. However, if such an approach eventually provokes dissatisfaction and complaints among the people, such governance work will run counter to its original intention.

  Different blocks and different buildings have their own characteristics. Only by respecting their diversity can we manage the city well. The public appealed that the focus of the signboard management should be safety management. The store signs were damaged, and outdoor advertising was set randomly. The style, color, and font of the store signs should follow the principles of drawing out the bottom line and the red line. The display of personality. Only in this way can the coordination of store moves be matched with the history, culture, and characteristics of the city and streets.

  Some places have realized the root cause of the "good things are not done" problem. In 2019, the "Guidelines for the Management of the Installation of Outdoor Advertising Facilities in Lanzhou City" issued by the Lanzhou Municipal Government clearly stated that in the process of the unified upgrading of the door plaques, the original characteristics and style of each store should be fully reflected, and the culture and beauty should be reflected to avoid " "One size fits all", the same.

  The fine management of the city is slow work and needs "embroidering skills". A good public policy must not only have height and strength, but also reflect depth and temperature. Only in this way can the memory of the city be retained and the roots of culture can be continued.

  (Reporters Wu Mengda and Fan Pan)