One person is not rich, everyone is rich.
After 95, cloth shoes craftsmen have driven more than a thousand folks to get rich
On the morning of May 31, in Wulang Village, Shunping County, Hebei Province, the elderly Wang Xiuping, a poor person who filed for Lika, moved out of the pony, put on reading glasses, and sat in the yard to hold the soles.
"This is a job for the family and the strong family. Like a thousand-layered bottom, it needs about 2100 needles." She wore a needle lead while chatting with reporters. "I can receive 3 soles a day. After a month, almost Can earn 1,000 yuan, young people work fast and earn more, which can solve the big problems for us poor families."
The “Jia Zhuang” in the old population is Liu Jiazhuang. This 20-year-old boy and his father Liu Wudai run a handmade cloth shoe company together. During the Tongzhi period of the Qing Dynasty, Liu Jiazhuang's high grandfather Liu Laomao began to make cloth shoes by hand. After five generations, he had more than 140 years of history in his hands. At the same time, his family's traditional handmade cloth shoes manufacturing process is still the intangible cultural heritage of Hebei Province.
At present, Liujia Zhuangjia's products have reached more than 20 kinds, with an annual output of more than 200,000 pairs. The products are not only sold to domestic and large domestic cities such as Beijing, Tianjin, Guangzhou, Shanghai, but also exported to South Korea and Russia. Liujia has become a well-known wealthy county Households.
"One person is not rich, everyone is rich." Liu Jiazhuang discussed with his father. It is not enough for his family to become rich. To encourage the villagers to get rich together, everyone can work together so that the enterprise can grow bigger and bigger.
In recent years, the father and son have passed on the skills of cloth shoes to the neighboring villagers, and decentralized the job of receiving shoe soles, hemming, and shoe uppers to the countryside. Some poor and unemployed people can be employed at home.
"We have set up hand-made collection points in 4 townships in Shunping county. Poor households do not delay the work of farming, and they earn several dozen yuan a day." Liu Jiazhuang said: "Especially the villagers in the mountains, go out Working, the family’s elderly and children are not taken care of, and they don’t go out, and the family’s life is unsatisfactory.
During the epidemic this year, since the workers were working at home, there was no delay in the production of cloth shoes. But the sale of cloth shoes has become a big problem. Liu Jiazhuang said frankly that his cloth shoes have always been through the sales channels of physical stores in the mall. During the epidemic, the physical stores were basically closed, and the cloth shoes were produced and could not be sold.
"At most times, more than 10,000 pairs of cloth shoes backlog." Liu Jiazhuang looked in his eyes, anxiously. "Neither can the poor households be shut down. If they have no work, their lives will be even harder."
One day, when Liu Jiazhuang saw the news that the anchor was bringing the goods on his mobile phone, he was so excited, "Why don't I try it?"
Just do it, he registered accounts on multiple e-commerce live streaming platforms. "I wasn't used to it at first, so I dared to chant!" he said with a smile, and soon he was comfortable on the Internet.
"Since I gave this pair of handmade cloth shoes to Lao Zhang, he received less than 50,000 yuan in gifts." "The gospel of the beriberi patient arrived, eagerly seeking 10,000 beriberi patients." Many netizens like this handsome "little brother". Kung fu pays off, and soon the online order comes. Now online sales of cloth shoes have accounted for about 40% of total sales, overall sales also exceeded the same period last year.
However, in life, this young man is a "shoe fanatic". He usually speaks few words. In addition to shoes in his world. Traditional handmade cloth shoes, also known as "old man shoes", are mainly black or gray in color, and the style is relatively simple. Liu Jiazhuang has been thinking about how to make handmade cloth shoes appeal to young people?
In order to better adapt to the taste of young people and not to be out of touch with modern trends, Liu Jiazhuang and his father ran to major shopping malls in economically developed areas such as Wenzhou, Zhejiang, Nanjing, Jiangsu, and Shenzhen to investigate the trend of learning new handmade cloth shoes and rely on traditional cloth shoes culture. , Add popular elements and characteristics of the times.
After returning, they launched a variety of handmade cloth shoes. Painted various patterns on the shoe surface, such as Little Tiger, Beijing Opera mask, and flowers. Once these shoes were launched, they were popular with many young people. Liu Jiazhuang also designed a cloth shoe, painted a variety of colorful clouds on the shoe, named "Pingbu Qingyun", has become an explosion.
At present, Liu Jiazhuang's handmade cloth shoes industry has covered 36 impoverished villages, 866 impoverished households, and more than 1,000 workers in Shunping County, driving farmers to increase income by 6.87 million yuan. The shoe factory is listed as "the leading poverty alleviation enterprise in Baoding City, Hebei Province".
With the continuous increase of online orders, Liu Jiazhuang is planning to expand production and drive more folks to get rich.
China Youth Daily · China Youth Daily reporter Zhu Hongyuan Source: China Youth Daily