Cloud model adds vitality to the art performance market
Since the outbreak of the New Coronary Pneumonia epidemic, in order to meet the spiritual and cultural needs of the audience, the performance industry has joined hands with the Internet, moved the performance online, and opened the "Internet + performance" online mode. The four concerts successively launched by the "Believe in the Future" charity show have produced good results. The musical "One Thousand Years" landed on Youku's premiere on May 19, and the Guangzhou Grand Theater launched an online drama "Waiting for Godot" to relive the industry .
Cloud concert uses music to deliver power
Although music can't cure diseases, it can soothe people's hearts and convey the spiritual power of positive healing. During the epidemic, whether it was the "cloud recording" of the Hunan Satellite TV music show "Singer · The Year of the Fight", Liu Ruoying's online concert, and the "believe in the future" online charity show, all explained the power of music.
Affected by the epidemic, in February of this year, the "Singer·Year of Fight" program group explored and created a way to link the Taiwan network, trying a new "cloud recording" mode, using the singer "cloud competition" and the judges "cloud review" Way, allowing singers in multiple locations to connect in real time, sing in the air, and break the conventional TV production process, which not only meets the needs of recording safety in special periods, but also ensures the normal broadcast of the program, thereby satisfying the audience during the epidemic. Cultural and entertainment needs, use music to bring the confidence of the audience to overcome the epidemic, and convey the power of warmth.
On April 17th, singer Liu Ruoying started an online concert "With You" on Weibo. In more than two hours of live broadcasting, from covering Chinese classics to singing their own songs, the audience recalled their youthful days in 14 well-known songs. "I spent a lot of time singing. This is an important way to accompany me. I also want to share it with you. The idea of live online has just entered my mind." Liu Ruoying said.
From May 4th to May 10th, the online "Believe the Future" three charity performances initiated and planned by Gao Xiaosong and the "Future Engagement" special performance ended warmly. According to statistics, the four performances have attracted 440 million online viewers, which is the largest online charity show in the history of Chinese music. Its creativity, planning and production are only 15 days. From the perspective of the lineup, not only the old singers such as Faye Wong, Naying, and Lao Lang, but also the new generation of singers such as Cai Xukun, Wang Junkai, Yi Xian Qianxi and so on. Li Jie, president of Ali Entertainment’s movie performance business, sighed, “Many people did not even receive our official invitation letter, and they took part in a phone call and WeChat.” The whole charity performance is focused on "combating anxiety and returning to daily life". The program format is eclectic, and it is presented in various musical forms such as pop, rock, folk, and classical.
During the epidemic, the music industry, which was hit hard, provided new possibilities for the music industry to open up the performance market by making full use of the Internet.
Musical online and offline joint innovation
The epidemic has affected people's lifestyles and made people gradually accustomed to online entertainment. Yunguanyan has also become the most popular art appreciation method.
Produced by the Chinese Opera and Dance Theater, Beijing Sihai Cultural Communication Co., Ltd. (hereinafter referred to as "Sihai Yijia") planned and managed the musical "One Love for Thousand Years", which debuted on the national online premiere of Youku Video on May 19.
"One Love for Thousand Years" is adapted from the folk mythology "White Snake" that is well-known in China. Different from all previous editions, "One Love Millennium" subverts the traditional narrative angle and reconstructs it from the perspective of big love. On the basis of retaining the touching love story between Bai Niangzi and Xu Xian, the play uses the unique creative concept and performance method of the musical to redesign the logic and framework of the repertoire. The four episodes of "Meeting", "Making a Pharmacy", "Shui Manjinshan" and "Destroyed Leifeng Pagoda" interpret the friendship, love, and legal conditions that have finally sublimated into the love of the world, and the touching stories of the world. According to Chen Xiaoqi, the screenwriter of the musical "One Thousand Years Love", there is no dialogue in the play. All the narratives are expressed through the lyrics. Both the writing of the traditional opera and the grammar of modern Chinese are appropriately added. In addition, the use of abstract modeling and 3D projection new media technology is the biggest attraction of this dance design. Combining the completely different geometric shapes in the four scenes, it strongly highlights the plot tension and adds mystery to the work.
As the first musical produced by the Chinese Opera and Dance Theater, the play is also a project funded by the National Art Fund. It took three years to polish and rehearse for three months. Even in the event of an epidemic, the main team still insists on "stop performance without stopping work, stop work without stopping", and requires actors to perform online lessons and connect exercises from music assignments, drama performances and other aspects. "In this special period, as the National Academy of Arts, overcoming various difficulties and innovating, it still insists on bringing high-quality stage art products to the general audience. It is to hope that it will be timely to promote the stage art works, and coordinate the inheritance and development. It also takes into account the double unity of social and economic benefits." said Wang Zhaohui, Director of the Publicity Department of China Opera and Dance Theater.
This performance also innovatively proposed a new performance concept of "first online premiere, offline second tour", and it was first applied to the promotion of domestic original musicals. Yu Tingting, a deputy general manager of Sihai, introduced, "This innovative performance method is a brand new attempt, which can help us tap more user groups and at the same time play a pioneering role in the promotion and operation of repertoire."
Online dramas keep theaters from shutting down
In a special period when it is separated from the traditional stage, "how do drama people express themselves and how to maintain the bond between drama and audience" has become a collective worry for the entire industry.
Not long ago, the Guangzhou Grand Theater boldly and quickly took the first step, opened up the Internet to become a new field of artistic expression, developed the Internet platform into a new theater stage, joined Tencent Video Art Channel, and worked with the new wave drama director Wang Chong, actor Li Jialong , Ma Zhuojun, Cui Yongping, and Wuhan-based actor Li Peiyang, respectively, played roles in the play. In April, they launched the Guangzhou Grand Theater × Tencent Art: an online drama "Waiting for Godot" public performance in the form of a webcast. According to statistics, in the live performance, the first online audience reached as high as 180,000, and the second was 110,000.
In addition to innovations in broadcast formats, it also exemplifies its groundbreaking in all aspects of production. "From project planning, script study, actor interview, behind-the-scenes production, rehearsal collision to performance presentation, the whole process is completed through online collaboration." Producer and Deputy General Manager of Guangzhou Grand Theatre Liang Lizhen said. At the same time, director Wang Chong also said, "The main team, the actor team, and the production team work together across the four cities of Beijing, Wuhan, Guangzhou, and Datong. Many team members have never met. The entire project is based on online communication. Completed cooperation." Using online technology on the Internet to challenge new models of drama creation, breaking the geographical and psychological barriers brought about by the epidemic, and also rebuilding social confidence. "Drama, as an ancient comprehensive art, also needs to evolve continuously in order to adapt to the times, lead the times, and show the future." Wang Chong said.
In 2020, under the guidance of the Guangzhou Municipal Party Committee Propaganda Department and the Guangzhou Culture, Radio, Film and Television Tourism Bureau, the art hosted by the Zhongyan Theater, People's Video, and Guangzhou Grand Theater illuminates life and perceives the power of picking up light-Global Artist × Zhongyan Theater ·10-hour "cloud gathering" special planning live broadcast event of Guangzhou Grand Theater, starting at 10:00 on May 9th, there are nearly 150 artists from nearly 30 countries and regions around the world, including opera, concert, drama, Dance and mysterious connection activities embracing the future and other art categories, starting with "pick up machine · sound" "pick up machine · song" "pick up machine · drama" "pick up machine · dance" "pick up machine · embrace the future "Five chapters show the light of art. According to incomplete statistics that night, a total of more than 74 million people watched online, which not only presented touching pictures of artists paying tribute to the heroes of the anti-epidemic art, but also set off a joyous feast of national art.
(Reporter Niu Mengdi correspondent You Huan)