Self-heating hot pot into new net red hot package damaged frequently complained
The rapid expansion of the market leads to uneven heating technology experts call for raising the threshold to set industry standards
Under the trend of live broadcasting and bringing goods, convenient and personalized self-heating and convenient products are favored by consumers. In addition to the traditional hotpot brands such as Haidilao and Xiaolongkan, which launched their convenient hotpot products, snack food companies such as Liangpin Shop and Three Squirrels are also actively deploying. The biggest challenge behind the spontaneous development of the self-heating hotpot industry is safety issues and fever. The explosions caused by the uneven quality of packages have occurred from time to time, causing consumers to complain through various online channels.
Some consumers have exposed online hot pots that are abnormal during heating
Complaints due to thermal damage to the heating package
Self-heating hot pot is also called lazy hot pot, and is a new celebrity in the food circle. According to public data, from 2015 to 2018, the market size of self-heating hot pot increased from 230 million yuan to 4.49 billion yuan. With the continuous promotion of self-heating hot pot, the market size is expected to be nearly 7 billion yuan in 2020.
At the same time as the spouting of self-heating hot pots, the quality and safety of heating packages have also surfaced. An anonymous user reported to the official Weibo of Zihai pot through the Black Cat complaint platform on May 2th: "I bought a Zihai pot in the supermarket, and after heating for a period of time according to the normal process, I found that the heating package was fried. The white matter has overflowed. I checked the Internet and found that it may be life-threatening if swallowed. I hope to give an explanation. "
Another anonymous user also reported on May 9: "I bought a total of four boxes and opened two boxes to eat. One of the fish-flavored pork rice was only half-eaten when I found that the heating package below was broken. It's lime powder, and it looks disgusting, not to mention that I still ate half of the rice. How should this matter be resolved? "The reporter of the Beijing Youth Daily noticed that this complaint is still" handling. "
Unlike the above consumers who found that the heating package was damaged in time before eating, according to the complaint record of the Black Cat platform, there have been many users who have reported that they have mistakenly eaten the ingredients mixed with the heating package in March. User "7378785126" reported to the Black Cat complaint platform on April 11: "Add cold water and heat for about 15 minutes according to the merchant's guidelines. The heating pack is damaged after the heating of the hot pot, resulting in ingestion and stomach and throat discomfort. There are many bowl lids and edge White objects, I thought it was normal, so I did n’t think too much. When I finished eating, I found out that the heating package was damaged and caused a lot of white objects to accumulate at the bottom of the bowl. The most funny thing is that the merchant asked me to drink some yogurt to solve. "
Another user complained anonymously on March 22 this year: "The self-healing pot I bought years ago was not eaten because of the epidemic, so I prepared it for consumption after completing the operation steps, but found that the heating pack exploded and the child did not Eat carefully, and now my throat is swollen. "This user also issued a medical record to the black cat platform.
In addition, another user reported on March 24 that he purchased a self-healing pot in the supermarket and followed the normal steps of the instructions. After heating, the lid was opened and there were many white powder substances in it. "I think it is normal after the rice is boiled. It is found that the heating package is damaged after consumption. The white powder was originally the substance of the heating package damaged and overflowed, but I have eaten it by mistake. At present, since the official customer service phone of Hipot cannot be reached, I need to understand: 1. Why do I follow the instructions During normal operation, there will be damage to the heating package? Have you passed the quality inspection of the heating package? 2. I have swallowed it. What should I do? Thank you. "
On the Black Cat complaint platform, a reporter from the Beiqing Daily searched for "Se Hi Pot" and found 43 records, of which 26 complaints centered on the "Se Hi Pot" when the heating package was damaged after heating, or eating foreign objects such as hair problem. In addition to the Black Cat platform, Douyin also has consumers complaining about similar issues to the live broadcast platform. Yesterday, a reporter from the Beiqing Daily asked the Zihai pot brand for verification of such related issues. As of press time, no relevant response has been obtained.
Rapid expansion of the market, fever technology varies
The Beiqing Daily reporter noted that the self-heating hot pot on the market is mainly composed of ingredients, ingredients pots, lids, outer pots and heating packages. The heating principle is to use aluminum powder, calcium oxide, sodium carbonate and other substances in the heating bag to contact with water to release heat, so that the food in the upper food ingredient pot absorbs heat and the temperature rises.
While the scale of the self-heating food industry continues to expand, suppliers of raw materials for heating packages around the world have also seen mixed results.
Min Yunguo, general manager of Nanchang Zhengding Technology Development Co., Ltd., who has developed patented heating pack technology since 2008, introduced that there are currently more than 20 domestic manufacturers of heating packs. "The heating packs produced by regular manufacturers have to undergo sewing, vibration, rotation, etc. Testing. A fever package only sells a few cents. On average, manufacturers only earn a few cents, so many small factories will not actually send them for inspection. In our industry, these manufacturers without any inspection are called small workshops. '.'
He revealed that Jiangxi Province has only a handful of regular military who have received environmental approval procedures, "Our factory has installed a lot of vacuum pipes before we get the environmental approval procedures, but other small manufacturers are small workshops without environmental protection procedures. Encountered by relevant departments to check, The factory will close the door as soon as the wind is heard. "
According to Min Yunguo, he also often receives complaints from consumers about the cracking of the heating package. "After the heating package is cracked, it is a piece of white that will indeed cause consumers' fears, and even consumers have accidentally eaten dishes mixed with the ingredients of the heating package. , Causing burns to the mouth. "
In fact, as a national “13th Five-Year Plan” key research and development plan, the promotion and resolution of self-heating food technology research projects have long been established. “After the technical backbone Research, a new batch of heating technology innovations can be put into production immediately. "Min Yunguo revealed that this new technology can reduce the heating bag from 15 minutes to 8 minutes, reduce the weight, achieve the purpose of reducing the generation of hydrogen, and avoid the heating bag Burst and other problems.
Low threshold industry experts call for standards
The reporter of the Beijing Youth Daily noticed that due to the current lack of uniform safety standards for self-heating foods on the market, especially the implementation standards for heating packages, some products are not clearly marked with implementation standards. Although the China Quality Mileage Promotion Association released the "self-heating instant food standards" group standard on March 15 this year, it has not yet formed a uniform and standardized industry safety standard. Moreover, there are still many related companies that have not followed the above group standards and still use their own implementation standards. The Shanghai Consumer Council has also previously stated that the relevant national and industry standards have not yet been issued to regulate the safety management of such products and the heat packs contained in them.
According to Zhu Danpeng, an analyst of the Chinese food industry, self-heating foods heat up products through chemical reactions, there is no safety guarantee for operation, and the industry lacks national standards. "Self-heating hot pot has achieved rapid development under the impetus of the epidemic situation, which is a staged dividend." Zhu Danpeng said that with the gradual deepening of the house economy, self-heating hot pot has a certain market, but before the introduction of the national standard Market size and growth rate will be controlled within a certain range.
In addition, according to Min Yunguo, general manager of Nanchang “Steaming Ding”, which has received funding support from the special project of the Ministry of Science and Technology, China Agricultural University, Haidilao, Sanquan and other self-heating leading enterprises are preparing to draft industry standards. The healthy development of the industry. "
Text / Reporter Li Jia