Photos of some scenic spots in Hunan and Guangxi are now "buyer show" and "seller show"
"Sky Mirror" discounts misappropriation of stolen photos has become popular
Recently, many scenic spots in China have successively launched the "Sky Mirror" project. In some scenic spots, the "Sky Mirror" is called "Seller Show" and "Buyer Show" because of its small size and footprints on the mirror surface. Difference. On May 28, a reporter from the Beijing Youth Daily found that there are still planning companies promoting and selling the "Mirror of the Sky" project, and using the stolen pictures for publicity.
Multi-site "Mirror of the Sky" Scenic Spot Tucao
Recently, there is a distinction between "buyer show" and "seller show" in the Dishuiyuan Scenic Spot in Linwu County, Hunan, which has been popular on the Internet. In the promotional photos, the beautiful "Mirror of the Sky" is covered with footprints in reality, and there are only a few cloth strips on both sides of the trail. On May 27th, the scenic area responded that during the pre-heating process, the propaganda team was not tightly guarded, and the used propaganda photos were over-rendered, resulting in a great contrast with the tourists' real shooting. The scenic spot has been comprehensively rectified immediately, and related advertisements have been removed.
Netizens "reported" that many places in China are carrying out the "Mirror of the Sky" tourism project. A netizen who has been to the "Mirror of the Sky" in the scenic area of Guilin said that the project is a mirror with a bunch of people standing on it. . Another netizen who has been to Nanjing's "Mirror of the Sky" said that many people on the scene were running for the effects of the publicity photos, but the environment was very poor, and many people standing above could not take pictures.
The Beiqing Daily reporter searched and found that a WeChat public account once pushed multiple articles on May 17th, saying that there are 7D glass "mirrors of the sky" in Changsha, Zhengzhou, Jingzhou and Guilin to welcome guests in late May. , Many of the promotional photos are the same.
The original photographer claimed that the photos were stolen
In addition to the difference between "buyer show" and "seller show", some photographers found that the promotional photos were used to steal the previously taken pictures. On May 27, a reporter from the Beiqing Daily contacted the original photographer, Zhang, of two of the promotional photos. Mr. Zhang said the photo was taken in Fuxi Mountain, Xinmi, Henan last September. A Beijing Youth Daily reporter searched and found that on September 10 last year, Xinhuanet published this set of photos by Mr. Zhang.
The reporter of Beiqing Daily contacted several scenic spots involved. Staff in relevant scenic spots in Zhengzhou said that the "Mirror of the Sky" project was provided by the scenic spot, and a company in Hunan was responsible for planning and publicity. It was a temporary project that ended on June 7.
The staff of the relevant scenic spots in Jingzhou said that the activities were carried out in the scenic spots, but borrowed other platforms to write promotional soft articles for promotion. A staff member in a scenic spot in Guilin said that their "Sky Mirror" was developed in cooperation with a company in Hunan. "Everywhere is a" Sky Mirror ", and the location is different. Because it needs to be promoted and then built and installed, there is no way to use real photos first. . "
Mr. Xiao, the person in charge of a cultural company in Hunan who pushed related articles, told the reporter of the Beiqing Daily that they planned the "Mirror of the Sky" project in Nanjing in early May and received good results, so many companies were copying their Creativity.
The reporter of the Beijing Youth Daily saw that even in the campaigns of Nanjing and Changsha, there was also the misappropriation of Mr. Zhang ’s picture. For this, Mr. Xiao said that at the bottom of the push article, they specifically stated that “most of the pictures in this article are It is a real shot, and a small part of the reference network is required for the American text. The activity is real and effective. "Mr. Xiao also said that he will consult with photographer Zhang to solve it properly.
Recently planned companies to promote such projects
Yesterday, a reporter from the Beiqing Daily searched and found that there are still companies selling "Mirror of the Sky" planning projects. Mr. Yang, a staff member of an exhibition company in Jiangsu, said that the product of "Mirror of the Sky" originated from the Chaka Salt Lake in Qinghai. The product is regarded as a new product and has been very popular recently. Their company is responsible for the design, installation and promotion of the project, the cost is 1200 yuan per square meter. "Starting from 100 square meters, the effect is not very good if you make it small."
Mr. Li, a staff member of another company that plans the "Mirror of the Sky", said that their fee is 750 yuan per square meter, plus labor and transportation costs. The promotional link template sent by Mr. Li also contains many pictures similar to the promotional photos of other scenic spots.
As for the actual effect of the scenic spot, Mr. Yang and Mr. Li both said that they should look at the props set and said that they should try to make the scope larger. Mr. Yang said, "The larger the mirror, the better the effect. It is recommended to make an effect of more than 200 square meters. There is also a problem with the shooting angle. Make a briefing card during the event to teach tourists how to take pictures. If you are afraid of footprints, use silicone shoe covers. The effect will be better."
Lawyer's statement
Borrowing online pictures is false promotion
Regarding the propaganda of Mr. Zhang ’s photos, Zhao Liangshan, a senior partner and public welfare lawyer of Shaanxi Hengda Law Firm, believes that the marketing company used the original image of the photographer for scenic spot promotion without the photographer ’s permission for profit-making purposes. , Unreasonable use, infringes the photographer ’s copyright.
Zhao Liangshan said that the company operating the scenic spot was suspected of false propaganda, and the false photos presented would cause great misleading to the uninformed tourists in the scenic spot and other places. Administrative responsibility for advertising, fines, and confiscation of illegal income.
Even if some photos are from the Internet, it is still an indirect intentional false propaganda.
Text / Reporter Guo Linlin co-ordinating / Jiang Shuo