Every week, the Harris Interactive Institute sends its Quali TV to the press. This is not a measure of audiences this time but an index of satisfaction of viewers who rate the programs they watch on ten. Strangeness of this barometer, there is only France Televisions because it is the only one to have subscribed to this barometer.
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Private channels, big absent from the Quali TV barometer
On Quali TV, there is thus no trace of the programs of TF1, M6, unencrypted channels of Canal + or NRJ, simply because these channels do not wish to participate in this study. The private channels only appeared there once, the week of September 25, 2017, and they had not really appreciated it. And for good reason, some of their flagship programs were less rated than others, yet less watched.
What blur the effects of announcement and good communication. Since then, we have witnessed a match between France Télés ... and France Télés. Private channels should not be ashamed of their good results, says Patrick Van Bloeme, co-president of Harris Interactive. "The private channels do not have bad results. There are kinds of programs which obtain more or less good results but there is no sanction," he explains.
"An entertainment program will be chosen by the viewer if it is well done and given it an extremely good rating, where an observer could say that it is not of very good quality," said Patrick Van Bloeme.
"There is no correlation between audience and satisfaction"
"The notion of quality corresponds to perception," he continues. "The perceived quality is essentially the quality of the promise: does the program I have chosen to watch correspond to what I expected?"
"There is no correlation between audience and satisfaction," he says. "The only correlation that we have found concerns repetitive programs such as series and magazines. When the satisfaction rating drops over time, the audiences follow it down. And vice versa when it goes up."
We can still observe that on Sunday evening, the film "What binds us" by Cédric Klapisch, broadcast on France 2, won the match for audiences and obtained a very good score of 8.3 out of 10 on Qualit TV. But, confidentiality requires, Harris Interactive refuses to say if it was the best note of the evening.