China News Service Client Beijing, May 18 (Reporter Shangguan Yun) May 18 is the annual "International Museum Day". At this time, most of the museum will hold various activities to let more people understand the museum and better play the social function of the museum.
Data Map: On May 1, tourists visit the National Museum of China. On that day, the National Museum of China resumed its orderly opening. China News Agency reporter Jiang Qiming
This year, due to the impact of the New Coronary Pneumonia epidemic, the museum ’s online exhibitions, live broadcasts and other activities appear to be particularly “out of the circle”. Interactive applets, interaction with "hosts" ... People increasingly feel that "cloud brush museum" is becoming a popular trend.
However, moving the museum to the "cloud" is not a one-time job. It may not be easy for the museum to break the "dimensional wall".
International Museum Day: Museum moves to the "cloud"
The theme of this year's "5.18 International Museum Day" is "Museums Committed to Equality: Diversity and Inclusion". Due to the impact of the epidemic, various activities and "intimate contact" of the audience have more tricks.
During the International Museum Day, the Beijing Regional Museum has 94 themed activities in succession, including 50 "cloud exhibitions" such as the museum's panoramic display and digital exhibition hall, and 15 live events such as the Yunyou Museum and cultural relics viewing.
Interestingly, this event also launched a series of short videos and other products around the museums participating in the live broadcast. With the help of a diversified new media platform, it helps viewers feel the museum "close to you" from multiple angles.
Zhejiang Wenbo circle also launched a series of live broadcast activities, from May 13 to 19, the first "Zheli Light and Shadow · Cloud Watch Wenbo" live broadcast event on the cloud, organized Zhejiang Provincial Museum, Liangzhu Museum, Ningbo Museum, etc. 7 events Cloud live broadcast.
At the same time, the Zhejiang Provincial Museum Society invited four experts to hold an online keynote presentation on the theme of this year's International Museum Day.
Data Map: Tourists take a group photo in the Shanghai Old Camera Museum. Photo by Yin Liqin
In addition, this year Shanghai will also integrate online resources such as live broadcasts, cloud exhibitions, online lectures, and audio guides to build a “Cloud Museum Day”.
Online Exhibition and Live Broadcast of "Out of Circle"
Walking the museum from offline to online is no longer new.
Not long ago, the “East Oriental Red” cloud exhibition recently opened by the National Museum of China used digital technology such as three-dimensional modeling and panoramic roaming to build an immersive exhibition hall in the virtual world, expanding the exhibition experience of people with various high-tech methods. .
For example, the exhibition exhibited 3D models of more than ten exhibits, such as satellites and hand-cranked computers, for audiences to appreciate and interact with; several H5 applets were also launched in due course, inviting audiences to play "Dongfanghong" on the staff, or "wear "Shang" space suit and "Dongfanghong No. 1" took a group photo.
There is more than one way to move a museum online. During the epidemic, not only the Forbidden City, but many well-known museums across the country started the "cloud tour" mode. The instructors turned into anchors and led the audience to visit in all directions.
The Gansu Provincial Museum is constantly exploring the live broadcast mode. Statistics show that the museum has more than 900,000 live broadcasts and live broadcasts for two hours, and the number of likes exceeds 500,000. The number of visitors exceeds more than half of the museum's total passenger traffic in 2019.
Some viewers believe that if people can obtain basic knowledge through live broadcast, or use this as an opportunity to become interested in history and culture and become willing to enter the museum, this is also a good thing.
Data picture: The picture shows that Wang Xuelin, the instructor of the Gansu Provincial Museum, is performing a live Taobao broadcast. Photo courtesy of Gansu Provincial Museum
Break the dimension wall? Maybe not that simple
More and more connected with the "cloud", some people ridicule, "serious face" museum is more grounded, can be called the hardcore net red in recent times. But this does not mean that breaking the "dimension wall" is so simple.
Some discussions focused on "whether museums should work more online". Some people think that live broadcast or online exhibitions are more convenient for transferring knowledge; others think that one of the main functions of the museum is to display on-site, causing audiences to think, so the focus is still on offline, "online" is always just an auxiliary means.
In addition, "timely interaction" has always been regarded as one of the core values of live broadcasting. However, some netizens said that when the museum anchors explain, the audience will ask questions, and sometimes it is more difficult to get feedback; some anchors are "copying the subject", and the explanation is not flexible enough.
Wei Jun, a professor at the Department of Cultural Relics and Museum Studies at Fudan University, analyzed that, according to traditional ideas, most museums may have previously focused more on offline venue services. The content design of online exhibitions has not spent enough thought, and the audience's satisfaction may be discounted .
Leverage the "treasure" of museum IP
It is worth noting that with the development of technology, the Internet has brought people closer together. The museum is just hiding in the ivory tower, which is not realistic.
Data Map: On May 1, tourists who entered the Forbidden City earlier captured the beautiful scenery of the "Nobody" in the Forbidden City. From that day on, the Beijing Palace Museum will be reopened, with appointments, staggered peaks, and current limit visits. China News Service reporter Du Yangshe
Regarding some of the problems that have occurred after the museum moved to the "cloud", some netizens suggested that offline visits + online browsing and supplementary courses may be a good solution.
When visiting the museum on site, people can feel the history and culture through the physical objects. However, in the current exhibition mode of the museum, it is difficult to display all the knowledge and stories of all cultural relics. Online exhibitions and live broadcasts can just make up for the "short board".
Wei Jun believes that if technical support and content display are further mature and perfect, online exhibitions, lectures and live broadcasts will gradually become normalized in the future.
The influence of the museum cannot be within the venue. Wei Jun suggested that museums in the future may consider increasing the interactiveness and knowledge of online activities in a variety of ways. Online exhibitions attract audiences, and they can also feed offline and jointly promote the development of museum IP. (Finish)