China News Service Client, Beijing, May 16 (Yuan Xiuyue) Recently, elementary school teachers and kindergarten teachers organized students to record videos to support the idols, and there have been many online discussions. At present, the teachers involved have been suspended or dismissed.
However, the discussion about the culture of the rice circle has not come to an end. Many netizens believe that the culture of the rice circle should not enter the campus. Some people think that students can follow the stars, but teachers and parents need to guide them correctly.
Data picture: South Korean film and television actress Song Huiqiao attended the business event, and a large number of fans came to the scene to watch. Photographs by Wang Xiaobin are not related
As early as the 1990s, Julie Jensen, a professor of communication at the University of Tulsa in the United States, specifically discussed in the study why fans are defined as "enchanted individuals and hysterical crowds."
However, in the past 20 years or so, the irrational behavior of fans has continued to increase, and "frequent phenomena" seems to be the first impression of many people on the rice circle.
Data Figure: China News Service reporter Liu Guanguan photo is not related
One of the strange phenomena in the rice circle: controversy in the rice circle
Now,The new media facilitates people's communication and communication, but also facilitates people to "swear if they don't agree."
The scolding battles in the rice circle are very frequent. Fans of two co-artists, fans of celebrity couples, fans of group members, and even fans of two entertainers who ca n’t be beaten can have scolding battles. Bundling, rubbing heat, touching porcelain, etc. If the scolding is getting worse, the idol himself has to come out to calm down.
Fans also often use insulting language, such as the star's "black name", abbreviations of rice ring phrases, and homonyms of insulting language. In 2015, a "Primary School Curse of the Century" was a hot topic at that time.
Source: Beijing Internet Court
The resulting network infringement cases are also increasing. According to a report released by the Beijing Internet Court in 2019, star-related reputation rights accounted for 11.63% of all online infringement of reputation rights, 70% of the defendants were young people under 30, and the youngest was 19.
Fan scolding also extended many incidents of cyber violence. The author of "Magic Master" once came forward to call for "avoiding cyber violence". In addition, many stars such as Na Ying, Song Qian, Re Yizha have publicly called for rejection of cyber violence.
Song Qian Weibo screenshot
The strange phenomenon of the rice circle: excessive support
Ying-ai refers to fans cheering for idols in various ways. In order to make idols feel their sincerity or better promote idols, fans often attach great importance to supporting. Fans spend a lot of money everywhere, such as placing idol advertisements in New York Times Square, airplanes, cruise ships, and the Bund, supporting satellites, buying luxury gifts, and so on.
Some of the support may be from a fan ’s own pocket, but it is more common for fans to raise funds, each of which ranges from tens to thousands of pieces, and the accumulation is small. Fan stations that organize fund-raising will announce the flow of funds, but there will also be cases of carrying money to run.
Data map: Beijing Station "2016 Song Zhongji Asian Tour Fan Meeting". China News Service reporter Liu Guanguan photo is not related
In the past few years, there were media reports that the total public fund-raising of an idol talent show exceeded 40 million yuan, but afterwards, there was news that "the pink head rolls up the road and offers a sea view room."
The fan economy is a good business. The economic effect of the support culture is amazing, but its impact on the youth's consumption concept is not small. Last year, some fans made a debut for sending idols they like, and they did not hesitate to borrow flowers and net loans to vote for idols.
Weibo screenshot
The strange phenomenon of the rice circle: illegitimate rice
The illegitimate meal is the craziest kind of people in the fan group. Unlike ordinary fans, they often appear in the real life of idols. They harass their favorite artists through tracking, peeping, installing trackers, installing cameras, etc. It is often resisted by most fans.
An Shenghao, a member of the Korean group HOT, once said on the show that at some time he often felt "pressed by a ghost" and there was often a woman with long hair in her dream. It wasn't until the kitchen sink heard a ringtone that didn't belong to him that he found out that the "female ghost" was an illegitimate meal and kept going in and out after knowing his family password.
Weibo screenshot
Recently, Wang Yibo also posted on Weibo, saying that he was knocked on the hotel door by a stranger in the middle of the night, a tracker was installed in the car, and everyone followed him everywhere. On May 10, Wang Junkai's studio also issued an article to boycott, chase, and follow-up.
Weibo screenshot
The fourth phenomenon of the rice circle strange phenomenon: generation of chaos
In addition, scalpers are rampant, and star privacy is frequently leaked. Online, sellers selling star flight information are everywhere. If fans want to chase the stars for a long time, they can also buy the star's ID card, passport information, and even handle the customs clearance (that is, buy the full-priced ticket first, and then refund the ticket after passing the security check), the price ranges from more than ten yuan to hundreds of yuan .
Screenshot
The celebrity agency business has gradually formed an industrial chain. Many people are engaged in the agency agency business. Searching the Internet for "substitution agency" found that there are people specializing in agency agencies such as Qingdao Airport, Beijing Airport, and Shanghai Airport. On-demand shooting generally needs to provide the shooting time, shooting location, shooting object, etc. Some of them need to pay a small deposit to prevent running, and the fee should be determined according to the scene, the quality of the shooting and the number of shots.
Data picture: Fans put up long guns and short cannons to shoot idols at a fan carnival in Beijing. China News Service reporter Liu Guanguan photo is not related
However, photo shooters do not love idols like fans. They not only cause trouble to the stars' work and life, but may also affect public order. Last year, an illegal entry into the airport ticket gate resulted in a delay in the flight of a star. Finally, the star studio issued an apology. Recently, Yang Mi was filmed maliciously on behalf of the crew, and the crew's normal shooting was also disturbed. As a result, the crew had to issue a document calling for reason to chase the stars.
Statement of "Mrs. Dendrobium"
Why are the rice-groove monsters intensifying?
In fact, the history of fans is not short, but the real attention as a phenomenon is still due to the rise of mass media and business culture, especially mass media, which can be said to be a hotbed of fans.
With the development of new media, fans formed a rice circle. There are divisions of labor within the rice circle, and their execution and discipline are also strong. In recent years, the culture of the rice circle has become increasingly influential.
Data Map: "Together. Li Yifeng" 2016 Li Yifeng Global Fan Meeting. China News Service reporter Liu Guanguan photo is not related
However, since the rice circle is formed around idols, the starting point and measurement of many things are centered on idols. Sometimes, fans can easily lose their judgement and become "a crowd of people." With the help of business, fans can easily fall into the vortex of consumerism. Some fans also impose their own ideas on idols, resulting in extreme behavior.
Today, the outside world's understanding of fans is gradually deepening. However, some strange phenomena and chaos in the rice ring cannot help. Teenagers are a major force in the rice circle and need positive guidance. You can make more money if you spend it, but the impact on your outlook on life and values is hard to wipe out.
As some fans said, the biggest meaning of chasing stars is not to do data, brush sales, and buy endorsements every day, but to grow with idols. In addition to this person, there is also the beauty and positive energy it represents. People who only chase "stars" are afraid that they can't see Taishan from a blind eye. (Finish)