"Viewers, please turn off the front lights of your cars, and do not change the radio wave or get off the vehicles during the screening of the movie." It is these new directives that cinema viewers will now hear, after they have been asked to turn off mobile phones.
"Car cinema" from "Fox Cinema", a new experience, started testing a few days ago on the roof of the "Mall of the Emirates", to offer an entertainment alternative that simulates the cinematic experience, due to the closure of cinemas as part of the precautionary measures to limit the spread of the "Covid 19" epidemic. . The new experience will be available to the public from tomorrow, Sunday, as movie lovers will be able to enjoy the magic of the seventh art world in their cars comfortably and safely.
The new cinema shows will take into account all the precautionary procedures followed in the country, which include adhering to the policy of spacing, and ensuring the putting of masks and gloves, as the cars reach the third floor of the mall, and there is a ticket code that is sent to those who bought cards, and it is scanned upon arrival to determine the parking place And when all the cars stop, you will be facing the giant screen that was placed on the roof of the shopping center, after which all the front lights of these cars will be turned off, while the sound of the movie can be listened to on the radio, according to a specific frequency that visitors are informed about upon their arrival. This experience is complemented with snacks served to movie lovers, so they can enjoy a fully simulated experience.
Based on VOX Cinemas commitment to achieving the best cinematic experience by watching movies on the giant screen, the surface of the “Mall of the Emirates” with the experience of “Car Cinema” has turned into a star-lit outdoor display platform, and the opportunity will be available to follow the evening shows daily at the hour half past seven. To ensure visitors are able to enjoy an exceptional experience while achieving reassurance and comfort, parking will be closed by security personnel, to prevent cars from entering the area designated for showing films.
And about this experience, which is being implemented for the first time in the region, the CEO of "Majid Al Futtaim Cinema", Cameron Mitchell, spoke through a recorded speech broadcast on the radio frequency before the demonstration, and said: "We have noticed in the past period that customers express their lack of experience in cinema, and for this reason We teamed up with Mall of the Emirates to launch an innovative way to watch movies the way they used to, on the giant screen. ” He pointed out that, in light of the gradual relaxation of the restrictions imposed on the movement of individuals, this experience is an ideal opportunity for visitors to enjoy the giant screen experience again with family members safely, explaining that the health and safety of visitors and workers remain a top priority, and the pioneers of this cinema can be reassured, Because the experience of "Cinema for Cars" adheres to all governmental instructions and precautions, while allowing visitors the opportunity to enjoy cinematic films on the giant screen, and to eat their favorite popcorn, nachos chips and soft drinks.
The "car cinema" platform can seat 75 cars, with a maximum of two people inside each car, and it is also in line with government procedures, which prohibit individuals over the age of 60, and children between the ages of three and 12 years to visit the malls at the moment, so These two classes will not be able to try car cinema at the moment. As for viewing the schedule of offers and booking tickets, it will be through the VOX Cinemas application and the website, as this program will be updated every Monday with the dates of cinematic shows.
It is noteworthy that the proceeds of the first show will be allocated next Sunday for the benefit of the "10 Million Meals" campaign, which works to provide meals to the needy groups during the holy month of Ramadan.
New type warnings
What is remarkable about the experience of "car cinema" is the difference in the quality of the warning message that is broadcast on the screen before the start of the movie, instead of the message that emphasizes the need to turn off the phones or put them on the "silent" for the duration of the movie, which we were watching in cinemas, will now Displaying a message of a different kind, stating the importance of keeping the front lights off during the entire show, and emphasizing the frequency of the radio that transmits the show and not changing it, because it is the only radio that transmits the film, in addition to emphasizing not to leave the cars during the show.
- Offers that take into account the precautionary measures in the country, which include spacing, wearing masks and gloves.