Activate the market, their coupons spend like this
▲ On May 13th, Changchun consumer Ma Xue used the coupons grabbed from his mobile phone to shop. Photo by reporter Liu Shanshan
Editor's note
According to preliminary statistics, since the outbreak, 28 provinces and more than 170 prefectures and cities have coordinated local government and social funds, and cumulatively issued more than 19 billion consumer coupons. Studies have shown that the average "leverage effect" of consumer coupons exceeds 8 times, and the maximum is 15 times. That is to say, every 1 yuan consumption voucher directly pulls 8 yuan consumption, the maximum can pull 15 yuan consumption.
How is the consumption voucher of more than 19 billion yuan delivered to consumers? How do consumers use these coupons? What are the suggestions after use? "Workers Daily" organized multiple reporters to conduct field visits and personal experience.
Citizens robbed themselves and helped colleagues who would not operate
Changchun consumer vouchers can be used for food, clothing, housing and entertainment
Our reporter Liu Shanshan
"I recharged 200 yuan in two times in the fresh food supermarket, used two coupons, a total of 20 yuan discount, the remaining three plans to buy some milk and paper towels." Changchun citizen Ma Xue is an inclusive consumer in the city One of the beneficiaries of the coupon.
In order to effectively respond to the impact of the epidemic on consumption, further boost market confidence, and help the overall recovery of the economy, Changchun launched the "Huiman Spring City" consumption season on April 20, planning to spend 100 million yuan to distribute consumption to all employees Welfare, including the issuance of three types of consumer coupons of special type, inclusive type and purchase type and the promotion of shopping invoice lottery. Among them, a total of 20 million yuan was used for the issuance of "inclusive" consumption coupons.
"There are a lot of groups in WeChat who started forwarding the news of consumer vouchers several days in advance. I specifically set the alarm clock for the day of the voucher grabbing, so I was afraid of missing them," Ma Xue said.
Ma Xue is a furniture salesman at the Changchun Eurasian store and a good wife and mother who is good at budgeting. She told reporters that the special consumption coupons are specially issued to people with low security and special hardships. The purchase of benefit-type consumption coupons must be single consumption of 200 yuan or more to obtain, and the general-purpose consumption coupons of 30 yuan can be credited You can usually buy some oil, salt, soy sauce and vinegar.
At 10:00 on April 25, Pratt & Whitney consumer coupons were launched on Alipay APP on time. "I was very excited when I grabbed. My hand was quite fast. But there may be too many people grabbing at the same time. At the beginning, I got a little stuck. I kept refreshing. I quickly grabbed it. I am very happy. Yuan. Then I helped my colleague and customer who did n’t operate, and they succeeded. ”Ma Xue told reporters that at that time, coupon grabbing became the most popular news in everyone ’s WeChat group and circle of friends. Coupons.
There are 5 inclusive coupons in each, each with a denomination of 10 yuan. After the coupon is successfully seized, it will be immediately deposited in the "card package" on the homepage of Alipay. . The voucher amount is automatically deducted during payment, but it cannot be used for online payment and personal transfer. The single payment is limited to one, and the same merchant is limited to two per day, valid until June 30.
"This coupon is very practical, it can be used for food, clothing, transportation and entertainment, and can be used in conjunction with the merchant's own discounts. It would be better if there were more such" pay money "benefits." Ma Xue said happily.
The issuance of consumer vouchers has played a significant role in promoting market consumption. According to statistics, as of 18:00 on May 5, Changchun City had issued a total of 972,900 "inclusive" coupons issued through Alipay, accumulating more than 100 million yuan in consumption. However, some people feel that the amount of the voucher is small, or the time to grab the voucher is too tight, and it will be gone before they can grab it. There are also some elderly people who will not use Alipay to hope to issue paper vouchers.
Unprecedented online coupon discounts
Aunt Beijing spends more on mobile payments
Our reporter Zhou Yi
On May 11, Li Bohan of Chaoyang District of Beijing placed a take-out order from Chaoji Joy City Hamburg, a two-tiered rural chicken platoon for 0.9 yuan, and a delivery fee of 0.5 yuan. He said that this kind of preferential intensity is unprecedented.
It is reported that Beijing Xicheng District, Haidian District and other places as well as some shopping malls and institutions have successively issued online consumer coupons. Among them, Xicheng District issued 150 million yuan of consumer vouchers to stimulate consumption, and the deadline is July 22, covering many fields such as supermarket, catering, tourism, education and so on.
Recently, the reporter interviewed a number of customers over 60 years old using coupons in a shopping mall in Beijing, among which Aunt Li was 63 years old this year. She revealed: "Before the epidemic, my mobile phone was just a communication tool for me. At home in recent months, I am used to mobile phone mobile payment, online appointment and other functions." Aunt Li, who has completed a WeChat scan code payment, told reporters It has become the norm for people in her community who are about the same age to transfer bank card money to WeChat change consumption.
According to statistics from the Ministry of Commerce, three days before the May Day holiday, WeChat e-vouchers drove consumption of 900 million yuan. Among them, the mobile payment of consumers over the age of 60 increased by 20% year-on-year.
Cheng Hua, a professor at the School of Economics at Renmin University of China, believes that issuing coupons is a measure in line with China's consumption patterns. Those who get the coupons can choose to eat or shop, and businesses will compete for this subsidy. Through the vigorous competition in the market, people's money and consumption coupons will flow to those merchants that are more competitive and more efficient. The issuance of consumption vouchers is not only to stimulate consumption, but also to promote the healthy development of the entire economy.
Liu Shanshan