"Big-headed doll" sounds the children's food safety alarm

　　"Big-headed doll" sounds the children's food safety alarm

　　Luo Zhihua

　　On May 12th, Yongxing County, Chenzhou, Hunan Province launched an investigation into the sale of milk powder for infants and young children being used as protein solid beverages by mother and baby stores. Earlier, parents of infants and young children reported that their children were diagnosed as rickets with malnutrition, and some even had the "big head doll" feature. Parents claimed that they had purchased "Beminamine" protein solid beverages in the mother-baby shop of Yongxing Aiyingfang. The shop assistant said that "Beminamine" was "equivalent" to infant milk powder. On the evening of May 13, the General Administration of Market Supervision issued a document requesting the Hunan Province Market Supervision Department to strictly investigate the illegal acts of ordinary foods posing as special medical formula foods.

　　In recent years, fake "special doctor milk powder" incidents have occurred frequently. Not only are many companies involved in the case, but there are also many doctors who participate in recommending unqualified "special doctor milk powder". In December last year, a similar case also occurred in Chenzhou, Hunan. In March this year, a dozen local parents issued a joint letter in "Ask Hunan" to reflect similar problems and demanded severe punishment from the government.

　　Now there is a "big head doll". From the timeline, this phenomenon that poses a serious hazard to children's bodies is likely to exist for a long time in the local area and has not been resolved. Frequent similar incidents have nothing to do with the high profit of "special medical milk powder". If milk powder and "medicine" are involved, the price will double. The media has conducted an investigation on the profit and found that the retail price of "special medical milk powder" currently on the market is generally more than 300 yuan, and the specification is only about 400 grams. If it is converted into a unit price, it is equivalent to 2 cans of ultra-high-end baby The price of infant formula.

　　"Special medical milk powder" belongs to special medical food, and special medical food is necessary for some patients, such as diabetes, digestive and absorption disorders, metabolic disorders and other patients need special medical food. As far as "special medical milk powder" is concerned, more and more children are allergic to milk powder and have special nutritional needs. They need "special medical milk powder" to provide nutrition or auxiliary treatment. According to statistics from the China National Nutrition and Health Food Association, the global annual consumption of special medical foods is between 56 billion and 64 billion yuan, and the market size is increasing at a rate of 6% per year. In such a big market, with such good money, and lack of legal products on the market, some people will take the risk and take "specialty milk powder" as a tool for making money.

　　According to relevant reports, in the above-mentioned incidents, merchants may have deliberately misleading behaviors when marketing "Beminamine" milk powder, and use false promotional materials to recommend the families of the children to purchase. The regulatory authorities should investigate this in depth to find out whether the merchants are inducing consumers. Even if this situation does not exist, because the damage result has already occurred, it is necessary to find out whether this damage result is actually related to the food consumed by the baby. The regulatory department should also check whether there are any problems in the food production standards and food formulations of the "Beminamine" milk powder.

　　People are very impressed with the "big head doll" because the "big head doll" incident occurred in Fuyang and other places in Anhui more than ten years ago. A large number of infants and young children developed malnutrition syndrome after eating inferior milk powder, and its adverse effects may not be completely eliminated so far. Today ’s parents may be younger than a decade ago, but they still have a deep memory of this, indicating that food safety incidents involving children can often arouse widespread social concern and cause very bad social impact.

　　The similar cases now appearing can no longer be used to measure the impact and harm of the past standards, because living conditions are improving, people are more concerned about food safety, and the health literacy of the general public, including consumers and operators, has also been greatly improved. Ascension, and the lessons of the past are still vivid. Under this background, the "big-headed doll" still appears, and its nature will become even worse. It should be strictly punished according to law to prevent similar incidents from happening again and effectively safeguard the life, health and safety of the next generation.