[Commentary] In 2020, a sudden new coronary pneumonia epidemic caused the performing arts market to press the pause button. According to incomplete statistics from the China Performance Industry Association, from January to March 2020, nearly 20,000 performances have been cancelled or postponed throughout China. Despite the temporary suspension of offline activities, the performance industry has not stopped, and many performance agencies and musicians have explored the "cloud model" of performances.
[Commentary] Recently, a charity performance called "Believe in the Future" was conducted online, with 15 days of preparation time and 4 relay performances by more than 170 groups of Chinese musicians. It was designed to encourage all industries to resume production and attract cumulatively. 440 million people watched online, becoming the largest online charity show in the history of Chinese music. A few days ago, Yin Liang, the person in charge of the charity performance project, was interviewed by a reporter from China News Service to discuss the "cloud model" of the performance industry under the epidemic situation.
[Same period] Yin Liang, Vice President of Barley and Head of the "Believing in the Future" Online Charity Performance Project
In fact, I think musicians are also a very affected group during the epidemic. Because of the epidemic situation, one of the core means of survival or the source of income is offline performance, which is basically completely shut down. Then we also want to bring real help to the musicians through this online innovation.
[Explanation] The change of performance from theater to the Internet not only allows more people to enjoy art, but also allows practitioners to start thinking about the future development path of the performance industry. The online "cloud performance" approach breaks through the shackles of the limited capacity of the performance site, which greatly improves the audience coverage and spreads more widely. The audience can initiate real-time interaction through the live broadcast platform, making the original single viewing dimension more diverse.
[Same period] Yin Liang, Vice President of Barley and Head of the "Believing in the Future" Online Charity Performance Project
In such an Internet era, with the development of technology and a change in the viewing habits of our users, in fact, the way in which content is organized has also undergone great changes. The "believe in the future" charity show should be the largest online performance in history. Traditional performances are basically limited to offline performances. There will be some new ways of organizing content online and offline. It is not just a single, traditional stage performance. I think this is the first dimension that is the dimension of content organization. From the perspective of communication, I think it is now more diverse.
[Explanation] Yin Liang said that most of the online performances during the current epidemic are public welfare behaviors. The significance and value of online performances are more reflected in social benefits. By organizing musicians to share works, they can be passed on to the resumption of production and production in various industries. confidence. In the future, "cloud performance" should become a new idea for the development of the performing arts industry, and the industry should continuously improve the production level, introduce new content and form of new works, and help "cloud performance" go further.
[Same period] Yin Liang, Vice President of Barley and Head of the "Believing in the Future" Online Charity Performance Project
Through the highest quality production, from the film-level 4K-level picture quality to the top sound effects in the recording studio, through our professional performance organization ability and professional platform broadcast ability, to create a new business model, Online performance highly restores the charm of offline performance.
Fan Siyi reports from Beijing
Editor in charge: [Wang Kai]