"Today we have prepared shopping benefits, surprise draws, and netizens who have shopping needs don't hesitate to buy it! Buy it! Buy it!" On May 10, Wuhan launched a live public welfare activity, and the main responsible persons of 14 districts in the city changed Entering the live broadcast room as a "carrying anchor", a hundred charity stars helped out, pushing Chinese products.
Relevant sources said that due to the epidemic, the traditional offline sales channels are not smooth. Grassroots cadres use live webcasts to bring products to the market and effectively help companies expand their sales. This pragmatic approach is worthy of recognition, but at the same time it is necessary to grasp the laws of live broadcasting and beware of overdrafting the credibility of the government.
The live broadcast on May 10, co-hosted by the China Guangcai Care Foundation and the Wuhan Municipal Party Committee and Municipal Government, set up live broadcast rooms in Beijing, Hong Kong and Wuhan districts respectively, and broadcast live through remote connections. During this period, more than 1,000 specialty foods, cosmetics, clothing, shoes and hats, household appliances and automobiles and other commodities from more than 400 enterprises in Wuhan strived to achieve product sales of 10 billion yuan.
In the live broadcast of public welfare activities in the Wuhan Development Zone, Li Lin, deputy director of the Wuhan Development Zone Management Committee and deputy head of the Hannan District, turned into a "cargo anchor" and joined Liu Hong, secretary of the party committee and deputy general manager of Dongfeng Passenger Car Company , Through the live broadcast platform to sell three new cars to netizens.
Li Lin said, "Business operations are affected by the epidemic, and local governments have the responsibility and obligation to help companies regain their glory. Today ’s live broadcast of goods is only the beginning. In the future, we will continue to help companies in terms of market, capital, and human resources. Accelerate development. "
"Resumption of production and production resumed some time ago, the development zone government provided us with strong support. Today, the relevant person in charge of the development zone also came on line to bring us a live broadcast of the goods, we are very grateful for this!" Liu Hong said, affected by the epidemic, online Car sales are now an important marketing tool for the company.
The Wuhan Municipal Bureau of Commerce and the online live broadcast platform also jointly proposed: vigorously promote and sell Wuhan products, increase support for Wuhan live broadcast public welfare activities, and work together to help the live broadcast industry become stronger and better in Wuhan.
As a national comprehensive test area for cross-border e-commerce, Wuhan has gathered more than 2,000 Internet companies and more than 100,000 employees, attracting more than 80 well-known Internet companies to set up the "second headquarters", e-commerce transactions exceeded trillions .
Wuhan said that it hopes to use this event to empower the digital transformation and upgrading of local enterprises and set off a wave of online and offline integration development.
For consumers, government officials have the authority to "live the goods" and put an "official seal" on product quality and safety. "How can government cadres bring fake goods?" An online shopper named "Four Leaf" told reporters that he participated in this live broadcast shopping because he valued the credibility of the government. This time he bought four cans "Wang Ji" chicken soup".
As online live broadcast sales have become a consumer trend, an open mind and good use of new platforms have also become new requirements for cadres. "The word celebrity, in the past I always felt like a derogatory term. After participating in live broadcasts and bringing goods, I found that I could look at the concept of celebrity from another angle." A grassroots cadre said that the process of recognizing the value of celebrities is also the law of Internet The process of cadres entering the live broadcast room is also an attempt to carry out mass work and improve the level of grassroots governance under the Internet.
Zhou Yunqing, a professor of sociology at Wuhan University, said that consumers pay more for products promoted by cadres, and more trust in the identity of leading cadres. At present, the legal system related to the live broadcast industry is still not perfect, and grassroots cadres must strictly control the quality of live broadcasts. Otherwise, once the live broadcast of the goods "turns over", it will not only reduce the reputation of the product, affect the image of cadres, but also damage the credibility of the government.
Zhang Chong