Colleges and universities train talents with goods
If e-commerce live broadcasts ushered in explosive growth in 2019, the “home economy” that was born in 2020 due to the new coronary pneumonia epidemic has made live broadcasts completely popular, and live broadcast talents have also become more “hot.” And this has also catalyzed the cultivation of relevant talents in some universities. It is understood that some vocational colleges specifically set up e-commerce live streaming colleges, such as Yangzhou Industrial Vocational and Technical College; some choose to set up e-commerce live streaming related instructor studios, such as Zhejiang Yiwu Industrial and Commercial Vocational College; and some schools try to Some majors add live e-commerce courses.
Regarding the practice of cultivating talents with goods in relevant universities, some people have raised a very sharp question. Can they copy "Li Jiaqi" in batches? Just as first-rate writers may not come from the Chinese Department of the University, the “Net Red Academy” that has been hotly debated in the past two years does not seem to have a few online celebrities who are really in the head. . However, this cannot negate the efforts of universities in this regard, and colleges and universities train talents with goods but it is okay to try.
No one can deny that the live broadcast has entered the blast. According to data from iMedia Consulting, the total scale of China's live broadcast e-commerce industry reached 433.8 billion yuan in 2019. It is estimated that the number of online live broadcast users in China will reach 524 million this year, and the market size will exceed 900 billion yuan. What really attracted the public's attention was the appearance of head anchors represented by Li Jiaqi and the joining of celebrities such as Luo Yonghao. In the context of the epidemic, many real economies have been affected to varying degrees, and live broadcast e-commerce has greatly promoted the real economy. In addition, the performance of live broadcast goods in the field of public welfare is also very noticeable, and its contribution to targeted poverty alleviation will be further improved. It can be said that the future of this industry is very worth looking forward to.
Almost all the development of emerging industries has experienced a stage from spontaneous to conscious. The formation of consciousness, especially the cultivation of industry talents, is often undertaken by universities. Admittedly, many of them, including Li Jiaqi, were not trained by schools, but the future of this industry obviously cannot rely on "nonoko" to achieve greater development. To move towards specialization and vocationalization, to achieve standardization and scale, it is inseparable from the empowerment of colleges and universities.
It needs to be seen that while live streaming brings goods in a landscape, this industry also hides countless noises and pain points. The lowest level of consumer satisfaction is the publicity link, and the cognition of "whether the anchor is the operator" is relatively vague, and there are many feedbacks on the anchor's exaggeration and false publicity, and links that cannot explain the characteristics of the product are sold in the live broadcast room. A closer look at some of the anchors with goods, no quality, no morality, and disregard for integrity ... it can be said to be endless. If the short board is not resolved, how far can the industry go?
When it comes to bringing goods, everyone's attention is now on the anchor. The completion of a live broadcast with goods is not a credit to one person, but a system at work; a standout with a cargo anchor often has a team behind it. The lack of talent in the e-commerce live broadcast industry is not only a shortage of anchors and talents with goods, but also a large number of professional talents, including planning copywriters, anchor operations, and live broadcast operations personnel. The data shows that the demand for recruitment in the live broadcast industry rose 1.3 times year-on-year under the epidemic, with an average recruitment salary of 9,845 yuan / month. The degree of market demand is evident from this.
The training of "Li Jiaqi" in colleges and universities is a big try. As for whether it is possible to copy "Li Jiaqi" in batches, it does not matter, nor does it need to be pursued deliberately, and even the special training of "net red" should not be taken as a direction. The development of the live broadcast industry cannot be achieved without the support of talents. Perhaps professional education cannot cultivate top-level anchors, but the basic talents needed in this industry in large quantities can be cultivated. Comics / Chen Bin