Activate the cultural attributes of the online game industry (first-line perspective)
In the first quarter of this year, China's mobile game market revenue was nearly 55 billion yuan, a year-on-year growth rate of more than 49%. During the prevention and control of the New Coronary Pneumonia epidemic, many people were isolated at home. The "home economy" represented by online games broke the time and space restrictions, enriched the digital cultural life, and became one of the industries that bucked the trend.
In recent years, the online game industry has entered a stage of rapid development, becoming an important sector of the cultural industry, an integral part of the popular spiritual cultural life, and a new field of Chinese culture going global. As the capital, Beijing not only has a profound cultural heritage, but also gathers a lot of high-quality cultural resources. Not long ago, the "Mid-and-Long-Term Plan for the Promotion of the Construction of the National Cultural Center in Beijing (2019-2035)" announced that Beijing would "build an online game capital" and adhere to the correct value orientation in the R & D, publishing, and distribution links to guide the Internet The healthy development of the game.
Online games are also cultural products with cultural carrying functions. By giving moral values and cultural genes to stories, characters, pictures, music and other content, online games can subtly guide players, especially teenagers, in their world outlook, outlook on life, and values. At present, some game products stay at the low level of "confrontation", "ghost" and "upgrade", making it difficult for players to generate cultural satisfaction. It should be said that whether it is to promote product upgrades or expand the game market, the relevant game developers have a responsibility to make game products both interesting and meaningful, as well as entertaining and cultural.
Allowing online games to carry more excellent culture can enhance people's awareness and taste of the game, which in turn encourages companies to create more valuable products. An excellent game product can not only effectively promote the development of industrial clusters, drive various links in the middle and lower reaches of the industry, but also help expand the knowledge scope and cognitive territory of young people, and benefit the healthy growth of young people. In order to guide game companies to draw inspiration and nutrients from the excellent Chinese traditional culture, to innovate and develop in the process of inheritance, Beijing has established a game publishing topic selection system and a key issue selection library for game publishing, carefully selecting game categories and game varieties , Give policy, funding and publicity support to original boutique games. In the future, the game industry will be developed along the line of "high-quality, platform-based, multi-format, and forward-looking", and continuous launch of original, thoughtful, faithful, sentimental, and in-depth original products will make the game a vivid carrier to spread positive energy. .
Due to its Internet attributes, online games have transcended geographical boundaries and become a "language" of international interaction. It can be said that online games have certain development potential in cross-cultural communication. An online game product that carries excellent culture can promote Chinese stories and Chinese images to the world, and also let the world understand China and know Beijing. In this sense, Beijing encourages game companies to distribute outstanding original game products that promote China ’s excellent traditional culture and reflect Beijing ’s cultural characteristics overseas, so as to disseminate cultural innovation achievements based on the country and facing the world. This is the problem of cross-cultural communication. In the righteousness.
Some experts believe that games are the "ninth art" other than the traditional eight major arts such as literature and music. The important feature that distinguishes them from other art categories is "participation". In fact, games are increasingly used in education, medical care, scientific research, public welfare, business, cultural protection and other fields. Beijing encourages companies to develop and operate educational games and other functional games, which can help strengthen their educational functions and guide the establishment of a rational "game concept." At the same time, no matter what type of game, we must pay more attention to embedding an anti-addiction system, strengthen the protection of minors and teenagers, and provide them with a healthy atmosphere for fun. From the product design to the way of thinking, only by careful research and development, scientific creation, focus on increasing cultural, educational, and spreading mainstream value, can the game industry really go far.
(The author is a reporter from the Beijing Branch of this newspaper)
Wei Wei