"Mother's Day" Efforts to convey flowers by giving flowers by videophone Spread May 10, 7:22

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10th is Mother's Day. As the outbreak of new coronaviruses keeps them going out, they are giving away flowers to their mothers who are away from their parents' homes.

The service, named "Let's go home with flowers," is being used to reduce the amount of flowers that are discarded and to support farmers in order to reduce the amount of flowers discarded while the demand for flowers has dropped sharply due to the spread of infections. Young volunteers are working on it.

A 29-year-old woman in Tokyo who used this service via the Internet has been returning to her parents' house in Saitama prefecture once a month, but now she is refraining from going out and is now refusing to go home. I presented a basket decorated with pink and white flowers.

It is a mechanism to buy and give favorite flowers from over 50 registered florist shops, and there is also a suggestion for "homecoming home" to talk with a distant family on a so-called videophone with flowers, this woman was the first mother I enjoyed the videophone.

The woman said, "I am so sad that I travel with two people every year, so I am glad that I was pleased with the flowers."

The mother said, "I was happy with the surprise. I was relieved to see her cheerful face."

Atsushi Nagai, 33, who is the founder of the service and the representative of the flower event company, said, “We heard and planned from the acquaintances of the flower farmers. Flowers are the only gift in the world by choosing the color and type that match the partner. I want you to be able to do this, and use flowers as a starting point to deepen your family ties with "online homecoming."

Even at a beef bowl store ...

Sukiya, the largest beef bowl chain, is also working to support flower farmers. In order to reduce the amount of discarded flowers, we sell carnations at the store to coincide with Mother's Day.

Among them, at a store in Kawasaki-ku, Kawasaki City, a 1st-year middle school boy living nearby bought a colorful carnation.

The student said, "It's surprising to sell flowers at a beef bowl store. I want to tell my mother," Thank you for always supporting me. "

According to this beef bowl chain, carnations are purchased from a flower wholesaler and sold for up to 10 days at a limited number of 100 at about 700 stores nationwide.

Mayumi Ataka, Manager of Sukiya's Product Strategy Department, said, “We planned to support the flower industry. We want carnations to brighten everyone's feelings.”