China News Agency, Beijing, May 8 (Reporter Ying Ni) Under the epidemic, the economic and social development of various countries is facing shocks. At the same time, digital cultural consumption has shown strong vitality. In the post-epidemic period, how to turn new consumption into a starting point to promote economic recovery has become a widespread concern of all parties in the society.

Epidemic situation promotes new cultural format and accelerates transformation

  According to Rong Yueming, former director of the Literature Institute of the Shanghai Academy of Social Sciences, the epidemic will accelerate the transformation of the traditional entertainment industry into an online economic format, which will bring about the reorganization and adjustment of the offline part. "China's cultural industry is accelerating the transformation and development of new formats. It will face both major opportunities and multiple challenges. It has both a market size advantage with a large population and a disadvantage of insufficient and uneven industrial development. Facing the challenges, overcoming difficulties, and breaking new ones can accelerate. Transformation. "

  When participating in the online seminar on "New Culture Consumption Seminar on Post-Emergency Recovery-Yangtze River Delta Topic" recently, he pointed out that the outbreak of the epidemic has created new opportunities for accelerating the integration of the cultural industry in the Yangtze River Delta, and the new online economy The technical advantages of the format can overcome the obstacles that traditional regional industrial integration cannot cross. In the future, the Yangtze River Delta region should seize the opportunity to accelerate the development of new online economic and cultural formats, focusing on four areas, namely, promoting the full flow of regional cultural resources, giving play to the basic role of market allocation resources, coordinating regional policies, unifying market supervision, and using local Advantages and characteristics Strengthen industrial cooperation and create a new form of high-quality development of the cultural industry in the Yangtze River Delta region.

  The online seminar focused on the current and future of digital cultural consumption in the region. The guests at the meeting conducted in-depth discussions on topics such as the new cultural consumption model during the epidemic and how to use new consumption to boost the economy. The unveiling ceremony of the East China Branch of Tencent Research Institute.

  Wu Lihua, CEO of Chaojing Group, discussed the "danger" and "opportunity" of the e-sports industry under the epidemic. On the one hand, e-sports has shown its advantages under the influence of this epidemic. The government in the relevant regions has introduced supporting policies that have further promoted the development of e-sports events and industries. On the other hand, during the epidemic, the e-sports industry also encountered many difficulties in terms of event execution and business cooperation, which challenged the ability of the management team. I believe that after the epidemic, the development of the industry will be more promising.

New technologies and new consumption habits bring new opportunities

  Li Xiangmin, vice president of Nanjing Art Institute, pointed out that many people think that after the epidemic, there will be retaliatory cultural consumption. In the fields of tourism, movies, and performing arts, a certain degree of "rebound" will occur, but cultural consumption may be like a flood. When a new catharsis channel is found, the original main channel will become a tributary, or even be completely blocked. The formation of new river channels eventually led to the diversion of rivers. This means that changes in cultural format and consumption structure will be long-term, not temporary.

  In response to the performance of online literature and art and the development of the digital cultural industry in the post-epidemic period, Xia Lie, Dean of the Cultural and Creative Industries Research Institute of Hangzhou Normal University, analyzed that the future development of the digital culture industry represented by online literature and art faces three important trends: First, digital culture The prosperity of the industry is not just a transient epidemic stress response. The digital cultural industry plays an important role in changing methods, adjusting structure, expanding domestic demand, promoting consumption, and increasing employment. It is conducive to promoting supply-side structural reforms and fostering the formation of new supply, New power; Secondly, the trend of integration development is obvious, and the various areas of network literature and art will be deeply integrated around IP, boutique, and traffic. In the future, it is very likely that large platforms that integrate multiple forms of network literature and art will emerge; again, the digital culture industry The content will undergo major changes with the technological revolution, and the accelerated advancement of new technologies such as 5G will require iterative follow-up of digital content.

  Zhu Guoqiang, deputy general manager of Jiangsu Cultural Investment Management Group, said that behind the "retrogression" of the new cultural format is that people's pursuit of material life under the epidemic began to shift more to the level of spiritual content. The integration of the Yangtze River Delta is not homogenous, and more emphasis should be placed on cultural diversity. Building the infrastructure of the cultural content industry should be a new level of "new infrastructure" in the Yangtze River Delta region.

  Zhang Lijun, vice president of Tencent and general manager of Tencent's East China headquarters, admitted that the impact of the epidemic on the digital economy is mixed, and it also has the effect of coercion and promotion. He believes that the digital economy and new cultural consumption will become the key to promoting high-quality economic development after the epidemic. (Finish)