Being "forced" to go online? A new group of elderly people became active Internet users
During the epidemic, the lifestyle and consumption habits of the elderly have quietly changed. Closed at home, being "forced" to be a netizen, the Internet has become the best way to pass the time. The old-age mode of smart phones provides more convenience. You can watch videos, learn to cook and even take online lessons with just your finger. In the post-epidemic era, a new group of elderly people were included in the active online population.
Abandon square dance net class to save home life
The community is closed, and old friends can only contact the outside world through the Internet, but many people are active in various discussions in the WeChat group and are positive and optimistic. They play games, flash videos, and cloud karaoke. With the help of their children, some elderly friends downloaded APP software such as news, cooking, fitness, singing, and reading. Taking Weibo as an example, the data shows that users aged 30, 40 and above have become the main force for the growth of active users during the epidemic. Middle-aged and elderly active users are sinking from big cities to third- and fourth-tier cities, an increase of 37% year-on-year, and active users in fourth-tier and below regions increased by 38% year-on-year.
The epidemic prevention and control situation in China has stabilized and improved. After resuming work, the net class can be said to be supported by elderly friends. They are proficient in reading, punching cards, recording videos, filling in solitaire and doing PPT. Some elderly friends accompany their grandsons to take online lessons, and every day they act as network administrators and supervisors, taking pictures and punching cards to grandsons. Some older friends are taking classes online and punching in and singing at 6:30 every day. Because it is active learning, there is no need for technical "supervisors" such as AI face recognition and micro-expression monitoring. They exert the subjective initiative of learning to the extreme, and the investment is not lost to the elite learning community.
Yun Kge ’s place can be in the living room, in the kitchen, or even in front of a mirror in the toilet. Open APP software such as K song and sing bar for all people, you can upload solo, you can also sing a song with your friends, share and share with each other. The "literary and artistic elderly" group has found a new stage on the Internet.
Some elderly friends also caught up with the live broadcast craze, learning to dance with live broadcast every day, first square dance, then Zheng Duoyan, and finally practiced Rumba ... The video works were uploaded on short video platforms such as vibrato and fast hands, and were fans The audience became a new "net celebrity". The Zhai family watched the baby and had to bring their grandchildren to dance together. If they didn't agree with each other, they would personally demonstrate.
There are also some old friends who are hooked on the live broadcast of nutrition experts, take notes carefully in class, and practice hard after class, not only to realize soilless cultivation at home, but also enrich the table variety bean sprouts. Older seniors can even write “auto-alarm electronic timetables” to remind grandchildren to write homework.
The online shopping force is also prone to irrational consumption
The epidemic situation stabilized, and older friends gradually walked out of their homes, and their figures returned to farmers' markets and supermarkets. However, the community buying group that has joined is still playing a role. Driven by the fierce atmosphere of the community's "buy, buy, buy," and working together, if you want to buy the most cost-effective daily necessities, online shopping will also become an important part of future life.
Data from the e-commerce platform during the Spring Festival shows that the number of online grocery shopping orders has quadrupled after 60s; daily premiums increased from January to February by more than 237% of users over 40; Meituan ’s “after 60s” and “ The “post-70s” users have gradually become the main force for the growth of new takeaway customers; users over the age of 50 who are hungry and takeaway fresh food have increased 2.3 times compared with before the Spring Festival. Parents and elders around them, following the opinions of their juniors, chose non-contact delivery and purchased various fresh foods online, which became the epitome of the “deep touch” of many parents ’homes.
However, it should be noted that older people will fall into the trap of irrational consumption like young people, and it is even easier to buy fakes. The Shanxi Evening News recently reported that a small-scale questionnaire survey found that 60% of the elderly would log on to the shopping website almost every day, and buy 4 to 5 items a week; 30% of the elderly would shop online at their leisure; 10% of the elderly Only when necessary, you will log in to the shopping site to select the products you need.
From the point of view of preference, the elderly have a high desire to buy kitchen supplies, health care products, massage equipment, and food. Moreover, a considerable number of elderly people are addicted to the online 9.9 yuan package of goods, and they are unrestrained in purchasing. However, many elderly people said that many items were not practical, but because they were cheap and attracted by some publicity features, they began to consume. In addition, during the epidemic prevention and control period, many elderly people buy drugs online more frequently than before to improve their immunity.
Fraudulent information should be "anti-fraud" when targeting WeChat
Although the rapid development of the Internet economy has spawned many new formats, new opportunities, and new lifestyles, and provided more convenience to the lives of elderly friends, all kinds of eye-catching fake news and even fraudulent information also appear simultaneously. Pay attention to screening.
During the epidemic, some elderly people were not only fooled by anti-virus remedies, but even deceived by criminals. Recently, the Beijing Association of Aging People announced that some lawbreakers deceived old friends under the slogan of “epidemic prevention” during the epidemic, and sorted out some typical cases of fraud against the elderly during the epidemic. One of the incidents was that Xiao Liu ’s mother once joined an elderly group. After the outbreak, the self-proclaimed agent of the health products company in China claimed that there were channels in the group to obtain foreign preventive health products. After fraudulently transferring 45,000 yuan from their parents and the money of several elderly people, they disappeared from the group. The shadow is missing.
Yin Zhengwei, director of the Rights and Interests Protection Division of the Beijing Association of Aging People, said that from the situation of elderly friends calling for help and reporting crimes, the main ways of contacting scammers during the epidemic were WeChat circle of friends, WeChat groups and group purchase circles. In the past, they didn't pay much attention to mobile phones. This epidemic made them learn to buy online and buy groups, and also took advantage of lawless elements.
All in all, criminals use old friends to worry about infections and anxiety about the virus prevention and fraud. Here, remind old friends and family members to keep in mind: "good things" are not to be trusted when surfing the Internet, and "bad things" should not be taken seriously when surfing the Internet. If you let the money be rejected, it will prevent you from being deceived. In addition, the financial independence of elderly friends living alone is relatively easy to spend on their own without consulting with their families, and is a key group of people who have been cheated. Therefore, children, neighbourhood communities, friends and relatives should pay more attention to the elderly and communicate more so as not to let them fall into scams and regret it.
Text / Wang Min