(Fighting against New Crown Pneumonia) Peripheral travel, online purchase of China's "May Day" small long holiday "gold suction" still
China News Service, Beijing, May 5 Question: Peripheral travel, online purchase of China's "May Day" small holiday "gold absorption" still
China News Service reporter Li Xiaoyu
China's "May Day" small holiday 5 sunset. Although the impact of the epidemic has not completely dissipated, this five-day small "Golden Week" "color" is remarkable.
On May 1, tourists lined up to enter the Palace Museum. China News Agency reporter Sheng Jiapeng photo
Tourism revival of multiple attractions "one ticket is hard to find"
Tourism has always been a highlight of holiday consumption. As the number of confirmed cases of new coronary pneumonia in the country has fallen below 500, people have been suppressed by the epidemic for more than three months.
Tickets for multiple attractions were sold out as soon as they were launched. As soon as the opening information of the National Palace Museum during the "May Day" was released, 25,000 tickets were sold out instantly, and even the Jingshan Park holiday tickets that overlooked the whole palace were sold out. In Jiuzhaigou, tickets sold on May 1, 2, and 3 have reached the maximum daily limit of 10,000 passengers during the epidemic prevention and control period.
According to official statistics, four days before the May 1 holiday, the total number of domestic tourists received by the country has exceeded 100 million, and the domestic tourism revenue has reached about 43.23 billion yuan.
Compared with previous years, this year, because of the inconvenience of long-distance travel due to the epidemic situation, the popularity of surrounding tourists has increased greatly. Quark search data shows that the overall search volume for "May Day" travel this year has decreased compared with last year, but the search volume for peripheral travel has increased by 120%. According to data released on the same journey of China's online travel platform, historical sites, safari parks, ancient towns, and various eco-resorts have become popular choices for surrounding tourism, with passenger traffic concentrated on May 1 and May 2 respectively. It accounts for 32.5% and 33.5% of the total passenger flow during the entire holiday.
Consumer goods rebounded
The annual small holiday is a consumption spree. This year, in order to promote consumption to get rid of the shadow of the epidemic as soon as possible, China has launched a series of stimulus measures such as issuing consumer coupons and organizing promotional discounts.
According to Alipay data, the consumption of 29 provinces across the country has achieved year-on-year growth, of which Inner Mongolia, Xinjiang, Qinghai and other places even increased by more than 60%. The role of consumer vouchers is fully reflected. Seven of the top ten growth rates of consumption in provincial capitals and municipalities nationwide have issued Alipay consumer vouchers.
From the perspective of commodity categories, books occupy an important position in the "shopping cart" of many people. The sales of Tmall books during the first three days of May Day increased by 24% year-on-year, and economic books rose by 45%. In addition, as online office learning gradually became a "new fashion", Taobao Tmall's mobile phone sales increased by 70% year-on-year, notebooks doubled, and tablets doubled 2.5 times.
In the three days before the May Day holiday, Tmall International ’s sales of imported goods increased by 41% year-on-year, of which digital home appliances increased by 381%. Imported kitchen appliances are especially popular. Multi-function pans and sandwich machines are most popular with young people in China's post-95s; beauty makeup is up 42.5%. Products from Japan, South Korea, the United States, Australia, and Thailand are the most popular.
In terms of form, online shopping is still the main choice for people shopping under the epidemic. According to data from Cainiao Network, the logistics orders generated by the nation's "Chopping Party" from May 1 to 3 increased by 45% compared with the same period last year.
In an interview with a reporter from China News Service, Yi Shaohua, director of the Circulation Industry Research Institute of the Chinese Academy of Social Sciences' Financial and Economic Strategy Institute, said that under the epidemic, new consumption models such as contactless distribution, unmanned retail, and live broadcast retail developed rapidly, and online and offline It will accelerate integration, which will provide support for China's consumption recovery. Overall, China's consumption will continue to grow this year.
Wang Yan, associate researcher at the Institute of Circulation and Consumption of the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce of China, also said that with the effective control of the domestic epidemic, Chinese consumption will be further restored in the future. In addition to issuing consumer vouchers, we can also consider encouraging the export of high-quality export commodities for domestic sales, accelerating the return of overseas consumption, and boosting the consumer market. (Finish)