The three works he participated in made box office successes, "Qi Men Dun Jia" set a new record for online movie accounts
Wei Junzi: Making an online movie is a kind of self-help
Our reporter Wang Jinyue
During the New Crown Pneumonia epidemic, the cinema line has been closed until now. This is a very difficult period for traditional filmmakers. But for the well-known film planner and producer Wei Junzi, this period just happens to focus on online movies, and has harvested fruitful results one after another, which has attracted the attention of the industry.
Three online movies at the box office in succession
In January, the online movie "Lights, Snakes, and Snakes" directed by Liu Wenpu was launched online. The online movie exceeded 20 million views in just 34 hours, and the film's supervisor was Wei Junzi.
In March, the 2020 version of "Qimen Dunjia" online movie co-planned by Qishu Youyu, the head company in the field of online movies, and the Xiang Brothers went online. The current box office accounted for more than 50 million yuan. The dual platform of Tencent video broadcast, refreshed the online box office record of online movies. As a copyright licensor and producer of the film, Wei Junzi has made a lot of contributions to the world view setting and creativity of the film.
In April, the original online movie "Broken God Records" with Wei Junzi as the producer was launched. Currently, the film has more than 8 million yuan. Wei Junzi revealed that it has recovered the cost.
For a time in the field of online movies, Wei Junzi was unique. Who is he?
Wei Junzi's earliest identity was a media person and a research scholar in Hong Kong film. His works such as "Hong Kong Film Romance" and "Martial Arts Master: Zhang Che" were widely praised by readers, and also won the favor of director Xu Ke. In 2014, he established Beijing Jizhi Image Film and Television Culture Co., Ltd., and at the same time cooperated with director Xu Ke as the producer and producer of "Qi Men Dunjia" starring Dapeng and Zhou Dongyu. After the movie was released in 2017, the box office of the film was not astonishing. "It's just equal to the cost."
In 2018, Wei Junzi's career ushered in a turning point. In March of that year, iQiyi held a forum on "Regeneration of Online Distribution Value, Reorganization of Hong Kong Film IP", and Wei Junzi was also invited. It was at this meeting that Wei Junzi was able to recognize the beads with his eyes, and he and Qi Shuyouyu and the Brothers of Xiang's hit it off, and granted the latter the copyright of "Qimen Dunjia". This year, online movies are very popular, and Wei Junzi also sees the prospects for the development of online movies. Despite this, he did not even think of his current account box office for Qi Men Dun Jia.
Speaking of the employment of "Changing Lamps and Cutting Snakes", it also shows the superiority of Wei Junzi. The film won the first prize of the Beijing University Student Film Festival Youth Script Competition before shooting. Director Liu Wenpu is still a newcomer in the industry. He is more widely known as the boss of Liuhe Century, specializing in film materials and special effects production. However, Wei Junzi believes that although Liu Wenpu is a newcomer director, he is a senior special effects expert. He believes that Liu Wenpu will not let him down.
Three online movies have achieved good results in succession, and Wei Junzi has gained a reputation in the industry.
During the epidemic, online movies accelerated their development
In the face of being sought after in the circle, Wei Junzi behaved extremely calmly. He frankly told reporters that in fact his company has been advancing simultaneously on the three lines of theater movies, online dramas and online movies. "It's just that the epidemic has accelerated online movies."
In his view, during the epidemic, traditional filmmakers are not nothing to do. In addition to "diligently practicing internal skills," shooting online movies is also a way of self-help. However, he also reminded, "Not all traditional filmmakers are suitable for making online movies." Many traditional filmmakers have always misunderstood online movies, thinking that online movies are synonymous with rough production and poor quality. But the reality is that the average production cost of online movies is only a few million yuan and tens of millions of yuan, and the shooting cycle is only 20 days. Under such conditions, online movies also need to cater to the audience of online generations. Habit, "it's easier said than done."
Wei Junzi found that the online movie creators who have done so successfully "completely use online movies as products." He believes that making online movies is not difficult for filmmakers who have been making genre movies and are market-oriented and creative, but for literary film directors who pay attention to the expression of the author, "If you succumb to online movies, you must It ’s difficult for strongmen, just a lot of network data is not friendly to them, it is estimated that it will be scared away by all kinds of big data soon. "
Wei Junzi had an idea that the director of the literary and artistic film might wish to shoot some short films online, and use the method of “selling flowers” to crowdfund online, with the cost controlled at several hundred thousand yuan. You can broadcast it online after shooting. "
Online movie box office ceiling to be pierced
According to Wei Junzi, after the fierce market competition in the rise of online movies in 2014, some form of monopoly has formed, and head companies like Qishuyouyu, Taomeng, Wudaonanlai, etc. have emerged; directors The Xiang Brothers and Lin Zhenzhao are also recognized as big names in the circle. At present, the types of online movies are still limited to the fields of suspense, horror, thriller, martial arts, comedy, etc. In the past two years, the plate of online movies has been around 1 billion yuan, and there has been no breakthrough. "The original online film company was difficult to break through its own efforts due to the limitations of its vision and pattern." At this time, the intervention of traditional filmmakers can just become a new force in online film. "
"For traditional filmmakers, online movies are a relatively cost-effective film." Wei Junzi predicted that this year and next, traditional filmmakers and online movie directors will form a wrestle, and eventually form a "two-pronged" joint force , Opened the ceiling of the box office of the online movie general ledger, forming a new situation.
"Opportunities are always reserved for those who are prepared." After all, film and television works are always the first content. Wei Junzi told reporters that those around him are very optimistic about the future of the film and television industry.