Although Ramadan drama shown this year survived the "Corona" and did not address the spread of the emerging "Corona" virus (Covid 19) around the world and its repercussions because most of these works were written before the virus spread, it has become the focus of Ramadan's announcements this year, which competed In expressing the changes that have occurred because of this pandemic, according to the announced commodity. And the announcement of the company "Vodafone" in Egypt was able to lead the Arab "trend", and won the admiration of viewers since the first day of Ramadan thanks to the participation of a large number of stars in the forefront of the Liverpool star, the player Mohamed Salah, who appears with his daughter Makkah, while he also performed a challenge Throwing the ball in the basket. The advertisement also included the artists Mona Zaki, Muhammad Huneidi, Amina Khalil, Abdul Rahman Abo Zahra, Saad Eid Younis, the trio Ahmed Fahmy, Sheiko, Hisham Majed, Amir Eid and Ahmed Bahaa, and it shows how these stars spend their time at home and communicate remotely with their friends and loved ones, and sing the words of the ad The artist Sherine, and the advertisement achieved more D five million views on «YouTube» in less than 24 hours.
The Zain Telecom announcement imposed itself on the scene strongly, thanks to the human and spiritual touches it carries, and it presents the effects of "corona" on life and the different societies witnessing its spacing in a different way through a child who asks his mother where have the people disappeared? She answers him: "God will fold after us to find ... the abandoned cities will return alive and hear alive in prayer, so we will feel as though the heart has not experienced anything ... God will not forget us." The announcement also salutes the contributors to the pandemic, including doctors, nurses, ambulance drivers, police personnel and others.
"Able"
And the advertisement of "able", for the benefit of one of the Egyptian pharmacies, carries on "nestology" or nostalgia for the past, by combining four of the most prominent singing stars in the nineties are Hamid El Shaery, Hisham Abbas, Mustafa Qamar and Ihab Tawfiq, and many social media pioneers expressed their admiration for the ad The happiness and memories that dear them in their hearts in a joyful manner. It shows the four stars saluting a doctor and policemen, as well as wearing "face masks" in a scene. Through the voice of the artist Hussein Al Jasmi, the announcement of the company «Orange» Communications, the tone of optimism in the future, heralded the return of meetings between loved ones who spread between them «Corona» virus and the repercussions of its spread, and that the dimension will not reduce love between people, no matter how long, especially in light of the technologies provided Modern communication is alternatives to remote communication.
My dream is in stone
Whereas, the Telecom Egypt’s advertisement, presented by the artist Ahmed Helmy, titled “Normal,” deals with how people's lives have changed in the shadow of the home stone, and the activities that can be practiced at home during Ramadan in a comic style, which made many social media pioneers praise it, considering it He represents them and expresses how they spent time at home during the stone, as they praised the joyful atmosphere and the spirit of optimism that it broadcasts in those who watch it. Similar to him in the idea is the announcement of the company «Wii» provided by the young artist Mustafa Khater, who was famous for his appearance in the «Theater of Egypt».
Although the advertisement "You are Exceptional" presented by the artists Mahmoud Al-Osaili and Baha Sultan for "Banque Misr" did not address the "Corona" virus directly, but it issued a "trend" and exceeded one million views on the first day of Ramadan, and the number reached more than 2.5 million views on the second day, and the advertisement is characterized by the words of his song, which carries a large positive energy and encourages young people to look to the future, and overcome what obstacles may face their paths or problems that cause them to think that they are less than others, stressing that they are exceptional people as much as they have Ambition and positive energy.
Take advantage of the phenomenon
The majority of the works of Ramadan drama this year were unable to address the Corona pandemic, and did not address the spread of the virus and its effects on life, because the majority of the works were written earlier to start spreading the virus, but advertising companies were able to take advantage of this phenomenon, and the virus has turned into a hub for Ramadan announcements this year. , Which competed to express the changes that had occurred in life due to this pandemic, according to the announced commodity.
Hussein Al Jasmi heralds the return of meetings between loved ones, who have spread the Corona virus and the repercussions of its spread.