China News Service, Hangzhou, April 25 (Wang Enmin, Guo Qiyu) There is no small matter at the people's dining table. A sudden new outbreak of pneumonia caused the topic of using public chopsticks to enter the public's field of vision again. At the 4th meeting of the 11th Hangzhou City People's Political Consultative Conference held here, Ge Jihong, a member of the Hangzhou City People's Political Consultative Conference and a professor of Zhejiang Media College, proposed to set November 11 as the "People's Public Chopsticks Action Day" and proposed the "cultural creation + public chopsticks" model To help public chopsticks land and drive the creative chopsticks industry to upgrade.
During the epidemic, various departments in Zhejiang jointly issued initiatives, including the promotion of "public chopsticks and public spoons" in unit canteens, the catering industry, and home life. However, Ge Jihong found after investigation that "these initiatives have had limited response to the implementation, and the actual promotion is difficult."
Ge Jihong, member of the Hangzhou CPPCC. Li Zhongshe
He analyzed that on the one hand, traditional concepts have long paid no attention to or even rejected public chopsticks, and believed that the use of public chopsticks is a big problem, which affects the dining atmosphere and interpersonal relationships. Therefore, public chopsticks have little effect in actual promotion. On the other hand, the promotion form of public chopsticks is also relatively simple and lacks creativity. Most of them are spread by dogmatic slogans, and it is difficult to form a resonance.
"Let the action of public chopsticks be effective quickly, we must grasp some of the" bull nose "work, of which" small hand pull big hand "is one of the best forms." Ge Jihong proposed that "small hand" starts with children, starting with primary and secondary school education, to Children are the driving force to promote the first use of public chopsticks in the family, which is undoubtedly the most direct and effective.
"For the elderly at home who use public chopsticks-the elderly at home, the government ’s propaganda and the children ’s persuasion are not as good as the grandchildren. If the older generation is willing to use public chopsticks, family resistance will basically not exist. "Ge Jihong said."
In the "Small Hands Holding Big Hands" activity, Ge Jihong specifically proposed to start the "5.11, I Chopsticks" action, where "5" is the homophony of "I" and "11" is a pair of vivid chopsticks. "On this day, relevant departments can carry out targeted and targeted publicity, produce audio and video publicity according to dining groups, families, canteens, and dining companies, and make publicity posters. They can also present public chopsticks and brochures to the public at the event site. To facilitate landing. "
In terms of the promotion of public chopsticks, Ge Jihong suggested that Hangzhou can make use of the unique advantage of "anime capital" to combine the promotion of public chopsticks with public welfare activities and animation. Including the creation of anthropomorphic cartoon images of "Chopsticks" and "Lele" as "Public Chopsticks Promotion Ambassadors". In the selection of related awards, a "propositional composition" can be set, with the theme of "promoting public chopsticks", to collect animation short films, illustration design, and posters.
In addition, in Ge Jihong's view, chopsticks, a small item, bear a big industry. "I think the promotion of public chopsticks can bring new opportunities to this industry, and even promote the iterative upgrade of the chopsticks industry." He explained that the biggest feature of public chopsticks is that it is different from ordinary chopsticks and is slightly longer in length. Cultural and creative processing on public chopsticks provides space for creation and play, such as implanting some traditional culture on chopsticks.
Ge Jihong believes that the "cultural creation + public chopsticks" model is not only an initiative to promote the use of public chopsticks, but also an important opportunity for the traditional chopstick factory to rejuvenate new opportunities to realize the chopsticks from pure "functional" to containing "cultural" Upgrade and change.
"This epidemic has brought about a 'revival' of public chopsticks, which is actually a good thing." Ge Jihong said that the use of public chopsticks requires time and perseverance to advance, and may not be able to be in one step. More importantly, perseverance and perseverance must rely on the participation, cooperation, and conscious practice of catering practitioners, diners, every family, and every social member, so that "public chopsticks" will become every A fixed role on the table. (Finish)