[Commentary] Recently, on the streets of Chengdu, cinemas and restaurant chains have used the form of "sales" and "streets" to attract consumers, attracting netizens' attention. On April 24, the reporter came to the scene to find out.

　　[Explanation] In the downstairs of Wangfujing Department Store, Zongfu Road, Jinjiang District, Chengdu, Sichuan, a small cart is placed outside the ticket office of the Studio. The cart is filled with snacks and beverages, and the roll-up beside the cart It reads "Chinese Movie Heroes" and "99 yuan to buy 4 movie tickets and get a great gift package". Ao Qing, an employee of the studio's Commodity Department, told reporters that since the closure of the studio on January 23, not only the box office revenue, but also the commodities and advertising revenue have been hit hard.

　　[Same period] (Ao Qing, Employee of Commodity Department of Wangfujing Store in Pacific Studios) Since the cinema closed on January 23, our box office revenue was zero, and merchandise and advertising revenue were impacted. We are now using our own way to strive to better solve some income problems.

　　[Commentary] It is understood that the studio started "staging" on April 17, the same as the department store's business hours. The "sale package" of "sale" includes 4 movie tickets, 4 bottles of beverages, 3 bags of potato chips, a bucket of popcorn and a small cookie. The reporter saw at the scene that many passing citizens stopped to consult the staff for details of the gift packages, and some citizens made a special trip to the studio to buy "gift packages", and even helped their friends "purchase".

　　[Same period] (Ao Qing, Employee of Commodity Department, Wangfujing Store, Pacific Studios) Our event started selling on April 17, from the beginning, there were only a few sets, and now there may be twenty or thirty sets per day (sales) Now we have sold more than 100 sets in total. We are equivalent to giving back to the audience, locking in some of the audience in advance, and attracting the audience to our studio.

　　[Explanation] The self-rescue mode of "street stall" grounding gas also appeared at the entrance and exit of Ludao International Community in Wuhou District, Chengdu. Since April 1st, Chengdu ’s well-known restaurant company Darong and Restaurant has put a “stall” at the door of the community. A table, a vertical display refrigerator, a parasol ... The cooked food stalls sell all kinds of braised products, cold dishes, pasta, etc. made by the restaurant. The reporter saw at the scene that before 5 pm, many customers who were ready to buy food had already gathered before the booth.

　　[Same period] (Da Rong and restaurant chef Zhou Cheng) When they first started selling, they were still able to sell for more than 2,000 yuan. Nowadays, it can basically reach 4000 yuan per day. Due to our brand effect and brand influence, first of all, our products are hygienic and reassuring, so if a customer comes to eat, he will be relatively at ease to buy it.

　　[Commentary] Zhou Cheng told reporters that the main source of income for large chain restaurants is to undertake banquets. Although the catering industry has fully resumed work, the confidence of customers in dinning has not been fully restored, and the restaurant banquet order rate is very low. In order to ensure that all employees return to work and increase the restaurant's operating income, they chose the innovative form of "stalling".

　　[Same period] (Da Rong and restaurant chef Zhou Cheng) There is a sentence called "survival of the fittest", we have to combine our big environment, we have to make changes, we must integrate into it. We now use this form of swinging out, one is close-range, whether online or offline, this close communication with guests, let them know our brand more. Because our brand also needs to integrate this environment, and we must also change this environment, and we must not change above it.

　　Yang Yubin reports from Chengdu, Sichuan

Editor in charge: [Wang Kai]