(Fighting against New Coronary Pneumonia) Chengdu Street Artists Switch to "Cloud" Short Video in Live Broadcast Room to "New Position"
China News Agency, Chengdu, April 24th, teletext: Chengdu street artists switch to the "cloud" short live room video becomes "new position"
Author Shan Peng
"Flower in my heart, I want to take you home ..." A short video of Douyin singing on the streets of Chengdu, let Philip, a street artist in Chengdu, get nearly 3 million likes and read more than 90 million. "During the epidemic, I tried various styles of short video shooting, and the response was good." Philip said.
Since the outbreak, the large and small offline performances in Chengdu have been cancelled one after another. In order to continue their artistic dreams and to maintain their livelihoods, street artists moved the stage from the street to the "cloud." Some of them are already "Big V" on the Internet, and many of them are newcomers to the live broadcast.
Philip is from Poland. He has been operating Douyin for nearly half a year. His handsome appearance, authentic Sichuan dialect and solid singing skills made him quickly accumulate nearly 2 million "fans" in Douyin. During the epidemic, Philip launched more than 40 short vibrato videos to gain popularity, including videos that cheered up the "white angel" and various musical works. Many Chinese people can hardly control "Rare Words", Philip can sing it at three times the speed, and this short video alone has more than 80,000 likes.
At the same time, Philip is planning a "recruitment" after the epidemic. "I hope that more artists will join our team and dedicate wonderful performances on the streets. In addition to music, the performance can also incorporate a variety of elements, such as dance and Sichuan opera face change."
If it were n’t for the epidemic, Yangyang, a street artist from the Hani ethnic group, might not have thought of setting up a webcast. The mobile phone, microphone, and headset were ready. Yang Yang helped Fugua leather hat, skillfully plucked the guitar strings, and the melody flowed out ... Warm song, he sang Mayday's "satisfaction", the thick voice was slightly hoarse.
Yangyang is a member of the Chengdu Music Group "Boat Band". During the offline "shutdown", Yangyang will broadcast a live broadcast in the afternoon and in the evening, at least 3 hours each. "Although the income is not as good as offline, but it can subsidize the family." Today, Yangyang often "dive" in the "Big V" live broadcast room, thinking about the future of live broadcast.
In addition to the personal performances of street performers, the Chengdu Cultural Center organized a "Love is Passing" public welfare live broadcast during the epidemic, inviting 15 street performers from Chengdu to perform live broadcasts for about 35 hours. "Live broadcasting is a way for street artists to" work online "and stick to music. While they convey love, they also encourage" fans "to remain optimistic." Said a staff member of the Chengdu Cultural Center.
Although there is no live broadcast, street artist Lulu has a detailed "Internet" plan in mind. "After returning to the street, you need to have some" Internet thinking ", for example, encourage" fans "to scan the code and enter the group, cut street performances into short videos and upload them, and all kinds of platforms must try."
However, the street celebrity's "net red" road is not easy. Zhou Chi, a street artist who had never tried live broadcasting before the epidemic, bluntly said that the difficulty of doing live broadcasting is far more difficult than he thought. Zhou Chi recalled that there were only a few people entering the live broadcast room several times in a row, "There are still some disappointments, but this kind of emotion can't be noticed by the audience."
In order to insist on originality, Zhou Chi gradually turned his attention back to music creation. During the epidemic, after seeing the touching pictures of medical staff supporting Wuhan, Zhou Chi shut himself in the room and created "Hero" less than a week later. This song incorporates heavy metal, electric guitar, black voice and other rock elements.
For "fans" who love street performances, the online platform meets their needs for watching performances. "I'm following Douyin's main original artists. They don't have many" fans "and their style is relatively niche, but they are suitable for me." Chengdu citizen Lu Jun said that the webcast has shortened the distance between himself and idols.
In recent years, Chengdu has learned from the experiences of cities such as Shanghai and Shenzhen, and established an "artist qualification review" to legalize street performances. Since April 2018, a total of 7 batches of 371 street entertainers in Chengdu have passed the exams and “passed for license” at 60 performance spots.
"Street entertainers are expected to return to the streets in May. If you like them, don't forget to stop and appreciate and tell them that we met on the Internet." Wan Lili, deputy director of Chengdu Cultural Center, said that street entertainers are part of the urban culture. For Chengdu, the "Music Capital", these street performers are indispensable notes. (Finish)