Today, news came out about the fall's events. In a letter to the exhibitors, the exhibition organizer outlines two possible scenarios. Either the fair takes place as usual but with socially distancing adjustments based on the recommendations of the Public Health Authority. Or the fair will be digital, like a festival online.
- We believe that literature and reading are extremely important in the society in which we now live and this is a way to shed light on the publication that actually takes place, says Frida Edman, who is the fair manager.
Among the Swedish publishers who, before the pandemic, had been tough financially, the anguish for a possible fair is widespread.
- How will the mood be? Will it be the same impact if you have it digitally? What will our relationship with display be in September ?, says Tove Leffler, publishing manager at Atlas.