Marketing in which a fictional character in a drama runs an SNS account in reality is attracting attention.

Most recently, Instagram was run by Jeong Geum-ja (actor Kim Hye-soo) in the SBS drama 'Hyena', which was recently ended, and the actual job in the cast's drama is written in the profile column, posted on the profile, and posted to the viewers. It was fun to understand. 
After the drama ended, this account had a witty post that said, "I decided to take a temporary break. Someone who resembled me will fill the empty spot on my Instagram." 

As the contents of the SNS posts change according to the story that evolves each time, viewers can feel as if they are looking deeper into the character's life in the drama.
Actor Moon Ga-young, who is also starring in the MBC drama 'The Man's Memories', also runs an Instagram account for the role of 'Yeo Hajin'. Thanks to this account, which operates on the characteristics of the role of a popular actor, where all the posts and photos posted on social media are popular, viewers are said to be more immersed in the work. 

There are also actors who promote their characters using their personal SNS. Actor Nam Gung-min received a response to his personal SNS by following the tone of SBS 'Stobrigue' along with the tone of the role of 'Baek Seung-soo' in the drama, and actor Kim Da-mi, who did not engage in social media activities, became the first member of JTBC's 'Itaewon Class' I created a gram account. 

Viewers said, "The body (actress) is so immersed in this way, how can I not be 'over-immersed' in the drama?" 

There are actors who actively respond to the changes of viewers who want to consume the drama more deeply than before, so 'Character SNS' has become a content. We are looking forward to seeing other character SNSs continue to appear. 

(Photo = Hye-soo Kim, Instagram Instagram)

(SBS SUBSTAR)