Meow star people, Wang Xingren, the museum collection "selling cute" grounded gas-
"Cloud Walk" Museum was Fanned by "Endorsers"
During this time, many netizens at home "cloud shopping" museum, accidentally being "fanciers" circled. The Meng Xiong of the National Museum of China, the Tang Niu of the Shaanxi History Museum, and the Guan Fu Cat of the Guan Fu Museum ... These humorous and adorable "spokesmen" have broken the impression that the museum gives people a "serious look" At the same time as the distance between the audience, like the real person "Love Bean", the surrounding cultural and creative products were launched to make fans hooked.
Meow Stars with Positions Encircle Young Fans
Speaking of the "spokesperson" of domestic museums, the earliest and most famous is the Forbidden City Cat. There are about 200 palace cats in the Forbidden City, each of which has a name and "compilation". It is not only worry-free, but also loved by tourists, and it is frequently featured on the media headlines. It is said that the Forbidden City, the world's largest wooden building complex, has never been infested with rats, and has made great contributions to the Palace Cat. Therefore, in addition to selling cute attributes, it also has functional attributes.
Gong Mao is so diligent, and the Forbidden City treats it well. After the National Palace Museum developed the "Forbidden City Cat" series of cultural and creative products, the Forbidden City Publishing House launched the first set of parent-child picture books based on the Forbidden City Cat. Also attached are postcards, puzzle toys, blind puppet bags, three-dimensional greeting cards, drawing books, etc. In this way, the Forbidden City Cat became famous under its own "effort" and the "Force" of the Forbidden City.
In addition to the Forbidden City cats, the "spokesman" that the Meow star puts in the museum also has the "watching cat" in the Guanfu museum. In 2003, current curator Ma Weidu adopted a wandering Chinese pastoral cat, named "Hua Fei Fei"; after more than ten years, Guanfu Museum adopted many stray cats successively. "Yellow Guns", "Black Bags", "Hemp Strips", "Blue Hairs" ...
The "Guan Fu Mao" brand was founded. Each cat has a job, including "curator" and "librarian", etc., there is a special office, and there are comic images. They appear in cultural and creative products and books, and have become the protagonist of cultural programs and children's dramas, and they have become a big IP.
The growing reputation of "Cat Curator" has also brought about obvious changes to Guanfu Museum. The museum mainly exhibits traditional artworks such as ceramics and furniture. The audiences who used to go there were mainly middle-aged and elderly people. Since the "watching the cat", parents are more willing to bring their children to play together.
Wang Xingren's audience ask for "encounter"
In addition to the Meow Stars, Wang Xingren also came to visit. Dunhuang Mogao Cave unexpectedly won the "Le Le King". The cause was a message from the official Weibo of the Mogao Grottoes of Dunhuang Research Institute. Due to heavy snowfall in the cave area and serious water accumulation on the plank road, the Mogao Grottoes were temporarily closed. The picture is "Lele King's Mountain Tour": a puppy soaked in mud is sitting on the floor of the office, and there is a series of small footprints behind him.
The domineering words such as "Kuba" and "Xunshan" formed a contrast with the aggrieved puppies, and there were more than 10,000 comments on Weibo within a few hours. Lele has become the endorsement of "Mogao Grottoes" dog". Its life experience has also been dug up by the media. It turns out that Lele is a stray dog who grew up in Mogao Grottoes. He was fed by staff and walked around the cave every morning, night and night. The staff who raised him wanted to take Lele back to the city after retirement, but the next day he went back, he walked back to the Mogao Cave more than 20 kilometers away.
After Lele's "debut", Mogao Grottoes paid great attention to this free "spokesperson" and successively developed cultural and creative products such as bronze bookmarks, brooches, fisherman hats and other "Lele King" series; "Lele King Cave Area Broadcast" Needless to say, it has become a regular part of the Weibo information release, and the daily sucking work photos (selling pictures) are not to mention. Obviously, Lele's life has also been "preferred". In a recent photo, it slumped on the ground to reveal a round belly. Guan Bo said helplessly: "The king may be a little swollen now."
Since then, in addition to seeing murals and sculptures, going to Mogao Grottoes, "meeting" with Lele has also been put on the agenda by netizens.
The virtual spokesperson comes from the collection of "Stupid" Museum
Museums with a natural environment have the natural conditions for the popular "animal real body". For indoor museums, they need to rely on "virtual spokespersons".
The prototype of the "Meng Xiong" of the National Museum of China is a pair of gilt bear-shaped bronze towns unearthed in the Han Tomb of Hefei City, Anhui Province, which is currently in the museum in 1952. Before the Wei and Jin dynasties, the ancients sat indoors on the floor, and when they got up and sat down, in order to avoid the corners of the seats, they suppressed the corners. The bronze towns of the Han Dynasty, which were mostly made into animals, had common themes such as tigers, leopards, evil spirits, sheep, deer, bears, turtles, and snakes. They are compact in composition and vivid in shape, and each piece is a delicate craft. This pair of gilt-bear-shaped bronze towns, with short ears erected, double sights, with their heads open and long mouths stretched out; their forelegs are naturally raised, and their hind limbs are bent, handling the shape of a bear with a fat body and being cute and cute without stupid.
Now the cute bear evolved from Bronze Bear Town has launched a variety of surrounding stones, crystal balls, jelly bags, thermos cups, etc., so that fans can't help but be "grassed" while watching.
The prototype of the "Tang Niu" in the Shaanxi History Museum is the "Tang Fancai Maid" in the collection of the Shaanxi History Museum. In the third exhibition hall of the museum, there are a large number of lady figurines of the Tang Dynasty, mainly painted figurines and three-colored figurines, with different sizes, different postures, and different hairstyles and costumes. Tang Niao has a high bun moth eyebrow, a face like a full moon, a plump posture, wearing a wide-sleeved dress, which is very in line with the aesthetics of the year, and is also a cute fat beauty today.
When Chinese painting and comics merged, and culture and art collided, Tang Niu showed a lovely side in the "Hairpin Lady's Figure" and "Bird Watching Cicada Picture", which led to women's scarves, tape, dolls, refrigerator stickers, and alien traffic Cards and other products. Capturing the hearts of fans.
The cultural and creative products of Suzhou Museum take the "exquisite and elegant" route. "Tang Yin", one of the four Ming families, has a cartoon-like image that is "out of the circle" in a crowd of elegance. The creative bag of tea cleverly hangs Tang Yin on the tea cup through his posture, resulting in gestures such as bathing, drunkenness, and toasting. With a cup of tea, relax and relax, "taste" Tang Yin's colorful but romantic life.