(Fighting against New Coronary Pneumonia) Private Enterprise Breakthrough: Yu Minhong: The combination of online and offline teaching will be the future mainstream trend of Chinese private education
(Editor's note: Under the impact of the New Coronary Pneumonia epidemic, Chinese private enterprises faced the "big test" and imported anti-epidemic torrents to contribute to the prevention and control of epidemic situations at home and abroad. At present, China is fully promoting the resumption of production and production in the normalization of prevention and control, and it has also ushered in the "additional problem" of the global epidemic. The Chinese private enterprises that have been refined continue to break through the barriers, forging ahead and seeking new development space. (The series of manuscripts of "Civilian Entrepreneurship" is launched, focusing on the history of Chinese private enterprises' war epidemic, please pay attention.)
China News Agency, Beijing, April 18: Question: Private Enterprise Breaks through: Yu Minhong: The combination of online and offline teaching will be the mainstream trend of Chinese private education in the future
China News Service reporter Yang Zhe
The new pneumonia epidemic has severely impacted the world economy, and also made many Chinese private enterprises withstand the "big test." Yu Minhong, founder of New Oriental and chairman of New Oriental Education Technology Group, told reporters from China News Service on the 18th that the epidemic has affected the business of many private educational institutions, and some of them have adopted a combination of online and offline models. In the long run, this will also become the mainstream trend of Chinese private education in the future.
Taking New Oriental's teaching business as an example, due to the suspension of offline courses, millions of students in the winter vacation class have no class at all. Yu Minhong introduced that although New Oriental had already had an online teaching business, most teachers had no online teaching experience. The sudden outbreak caused the group to respond quickly, communicate with students and parents in a short period of time, and bring the teaching online.
The teaching platform is the first challenge. Due to the huge number of teachers and students, the Group can only cope with its own live broadcast system. In 2018, New Oriental began to promote the development of its own live broadcast system. During the epidemic, the Group stepped up to complete the platform upgrade, so that a large number of students could meet the needs of online lectures.
"During this period, we have passed a lot of tests, and we need to do our best to protect the survival of the enterprise and the interests of employees. But in the long run, the epidemic has accelerated the transformation of the teaching model, which is helpful for the future development of the group." Yu Minhong said Teachers need to be familiar with both online and offline teaching modes. If there is no such incident, this transition may take three to five years to complete in China.
He believes that during the epidemic, teachers and students learned that the advantages of offline teaching in emotional communication, problem discussion, and concentration are irreplaceable online; online education is complementary to the analysis of student conditions, assignments, and personality It has advantages in such aspects as guidance and answering questions after class. The combination of online and offline modes will become the mainstream trend of private education even after the epidemic. The experience accumulated during this period will help New Oriental seize new development opportunities.
The spread of the epidemic worldwide has affected a large number of Chinese students studying and living abroad, and the study abroad market is also an important part of New Oriental's business. In this regard, Yu Minhong said that the Chinese government's approach to helping international students is in place and effective. The impact of the Chinese study abroad market is only temporary, and will return to normal after the global epidemic. Chinese parents will not reduce their willingness to send their children to study abroad. In the process of globalization, Chinese talents will continue to move towards the world. I believe that no matter where the international students are, the pace of pursuing knowledge will not stop.
In the face of the epidemic, many Chinese private enterprises have taken action and actively participated in the fight against the epidemic. New Oriental also contributed power for the first time. On January 26, the group donated 20 million yuan (RMB, the same below) to the Red Cross Society of Hubei Province for local epidemic prevention and control work, including the purchase of masks, goggles, ventilators and other epidemic emergency materials to provide support for frontline medical personnel With help; as the epidemic spreads worldwide, the group donated another 1 million yuan to support global anti-epidemic.
In addition, New Oriental provides free tutoring for children at home during the outbreak, mainly through online methods. Considering that medical workers are struggling on the front line and have no time to take care of their children's learning and life, the Group also provides free interactive small-class courses for the children of nearly 20,000 medical workers.
Today, Chinese companies from all walks of life are still facing difficulties. Yu Minhong believes that the state of shortage of corporate funds and the decline of trapped global trade will continue for some time. Chinese entrepreneurs should not be impetuous and short-sighted. They should take a down-to-earth perspective on the long-term impact that the enterprise will suffer in the future. On the premise of ensuring survival, they will seek development through innovation and transformation, develop connections with the global economy, and seek "restart" after the outbreak. (Finish)