China News Service, Beijing, April 19 (Reporter Zhang Ni) In less than half a month, the people are about to usher in the "May Day" holiday. One "holiday.
On the one hand, the domestic epidemic has not completely ended, on the other hand, the public's willingness to travel has increased. How to meet the needs of the people while doing a good job in epidemic prevention and control? This has become a test question faced by the tourism industry around the year.
Data map: Yiling rapeseed flower field Li Chongqing photo
Resumption of work, discount on tickets ... The scenic spot is waiting for the long holiday to arrive
"Everyone should use this holiday to have a good rest, and can take a walk to a place where there are not too many people to gather. Under the global epidemic situation, it is still safest to travel in China."
A few days ago, Li Lanjuan, an academician of the Chinese Academy of Engineering and a member of the high-level expert group of the National Health and Health Commission, gave such a suggestion in an interview with the media.
Observing the whole country, as the domestic epidemic situation is controlled and the resumption of production and production is promoted, the tourist attractions in various places are gradually returning to business and are ready to welcome tourists.
Take Hubei, which is the most severely affected by the epidemic, for example. With the continuous improvement of the epidemic situation, the tourist attractions in Hubei have also been restored.
Official data shows that as of April 12, the resumption rate of major cultural and tourism projects in Hubei province reached 93.89%. 228 scenic spots in the province resumed operation.
Jiangxi, a major tourist province, has begun to promote the orderly opening of tourist attractions since mid-to-late February. As of April 9, all of the 12 5A-level scenic spots and 21 5A rural tourist spots in Jiangxi Province have been reopened, and the opening rate of 4A-level scenic spots has reached 91.78%.
In addition, as of April 10, Beijing has opened 69 tourist attractions, and the opening rate of tourist attractions has reached 40%. The opening rate of Hunan's A-level scenic spots is also close to 80%.
While the scenic area reopened to welcome guests, local governments also provided subsidies in real money to boost the local tourism industry, and many regions have proposed a 2.5-day vacation system.
Prior to this, the Jiangxi Provincial Government had issued a "Notice" and proposed eight specific measures to promote tourism consumption, such as a trial 2.5-day flexible schedule, the implementation of scenic spot ticket discounts, and cross-border cooperation to launch preferential gift packages.
Sichuan has also recently announced the "Opinions on Further Economic Work and Efforts to Achieve the Economic and Social Development Goals of the Year", proposing to encourage paid vacations and the "May Day", Dragon Boat Festival and other small long holidays to create a new Golden Week.
And Wuhan, which has just been "unblocked", will offer 120 million yuan in cultural tourism consumption vouchers from April 20 to July 31.
Data map: Recently, the smart temperature AR glasses were introduced in the Xixi Wetland Scenic Area in Hangzhou, Zhejiang, to help prevent and control the epidemic. China News Service reporter Wang Gangshe
Current limiting, AR glasses temperature measurement ... More ways to prevent "people from the crowd"
Although the government has recently intensively introduced various measures to revitalize the tourism industry, the epidemic is not over yet, and the prevention and control measures in various places cannot be relaxed.
Earlier, some tourist attractions once had a large number of tourists gathering and crowding during the restoration of opening, which also caused the relevant departments to be vigilant.
In order to prevent hidden infections in scenic spots, the Ministry of Culture and Tourism and the National Health and Welfare Commission jointly issued a "Notice", emphasizing that tourist attractions must adhere to prevention and control first and implement limited opening.
In terms of passenger flow, according to the requirements, during the epidemic prevention and control period, the tourist area is only open to outdoor areas, and the indoor places are temporarily closed. The number of tourists received should not exceed 30% of the approved maximum carrying capacity.
The "Notice" also requires that tourist attractions should establish a perfect reservation system, implement time-scheduled tour reservations, guide tourists to enter the park at intervals, travel in different peaks, strictly limit the number of tourists who receive tickets and purchase tickets on the spot, and do a good job in registering tourist information.
In fact, in terms of current limit and entrance inspection, many places have already deployed in advance, and strengthened the prevention and control measures of local tourist attractions.
Before the Ching Ming Festival, the Beijing Municipal Culture and Tourism Bureau formulated and issued an "Implementing Plan for the Orderly Restoration and Opening of Graded Tourist Attractions".
According to the "Plan", during the epidemic prevention and control period, the daily reception and instantaneous reception of graded tourist attractions shall not exceed 30% of the daily maximum carrying capacity and instantaneous maximum carrying capacity of the scenic spots, respectively. In addition, tourists must wear masks and accept body temperature measurement Enter the park.
In order to improve the efficiency of entrance inspection, some scenic spots have resorted to "black technology".
According to media reports, previously Leshan Giant Buddha Scenic Area, Zhangjiajie Scenic Area, etc., have enabled smart helmets for rapid non-contact detection of tourists' body temperature, greatly improving efficiency.
Hangzhou Xixi Wetland Scenic Spot has also introduced smart temperature AR glasses, which can measure the temperature of 100 people in 2 minutes.
On March 1, the Potala Palace, the world cultural heritage, started live broadcasting for the first time. The picture shows that the staff of the Potala Palace Management Office is preparing for the live broadcast. China News Service reporter He Penglei
"Cloud tourism" is another way to be sought after
The scenic spot is reopening, but the restrictions on passenger flow will inevitably affect part of the revenue.
Therefore, while strengthening prevention and control, many scenic spots have already begun to test the "cloud tourism" before, and find another way to find a "selling point."
For example, in Gansu, there were 180 cultural tourism bureaus, scenic spots, museums and more than 300 tour guides at all levels conducting online promotion, attracting hundreds of millions of netizens to "cloud tourism" in Gansu.
In addition, not long ago, the 1388-year-old Potala Palace also conducted the first webcast in history.
Due to the lack of pressure from offline passenger traffic in the live webcast, the Potala Palace showed a previously unopened area in the live broadcast room.
In addition to introducing attractions, some travel anchors also played an experiential "cloud tour", with netizens "cloud watching drama", "cloud rides", "cloud listening music", and some people brought goods in the live broadcast to promote local specialty.
Even if you don't leave home, this new way of traveling and entertainment has been sought after by many netizens.
In March this year, the Ministry of Culture and Tourism published a set of related data. During the epidemic, users of new formats such as “Cloud Entertainment”, “Cloud Live Broadcasting”, and “Cloud Watching Exhibition” were on the rise. Various major online travel platforms launched “Cloud Tourism” projects. Museums around the world launched more than 2,000 online exhibitions. The amount exceeded 5 billion person-times.
Data Map: Tourists play in Sanfangqixiang, Fuzhou. Photo by Lu Ming
The epidemic is not over yet.
From the outbreak of the epidemic to the present, for the people who have been "houses" for a long time, they all look forward to walking outside during the upcoming May Day holiday.
In March this year, the China Tourism Research Institute and the Ctrip Tourism Big Data Joint Laboratory launched the "2020 Big Data Tourism Tourism Research Project" and released a research report. The report collected nearly 15,000 samples from more than 100 cities across the country through questionnaire surveys. Through data analysis and comparison, it is found that the Chinese residents' willingness to travel in the first half of the year and the whole year is relatively high, and it is expected that the peak of tourism will begin from the May Day holiday.
However, while the willingness to travel increases, the prevention and control of the epidemic cannot be taken lightly.
On the 17th, Mi Feng, spokesman of the National Health and Health Commission and deputy director of the Propaganda Department, revealed at the press conference of the Joint Defense and Joint Control Mechanism of the State Council that in the past week, 52 new cases of local diagnosis were reported nationwide, the most in the past month.
He emphasized: "It is necessary to tighten the normalization of epidemic prevention and control, not to be paralyzed, war-fighting, and not to relax, and to resolutely contain the rebound and spread of the epidemic."
"This is a very contradictory issue. Everyone is eager to go out and activate the economy, but it is also worried that people will gather together to cause cross infection." Zhang Wenhong, director of the Infection Department of Huashan Hospital Affiliated to Fudan University, said in an interview with the media recently.
In this regard, he also gave his own suggestions: "May 1" holiday to go out, mainly wearing masks to outdoor activities. He also emphasized that the most dangerous place in a tourist place is a place to dine.
"What are you most afraid of when traveling? The places where people eat are crowded, so can everyone start a healthy travel mode and bring their own dry food for a spring tour. Or if the family buys it and eats it in the hotel, it will greatly reduce the congestion. Spread the risk. "Zhang Wenhong said.
Will you choose to go out for this May Day holiday?