Parents Could Not Miss TikTok Success - Hollandse Hoogte / SIPA

  • With more than 600 million active users every month, parents and grandparents could not miss TikTok.
  • Now, they have appropriated the application and count their number of subscribers in tens of thousands.
  • If you could think that teens would be ashamed of their parents, they actually tend to show them more and more.

We thought they had stayed on Facebook, but we have to believe that they had more than one trick up their sleeve! Between the video of a teenager dancing on a Shakira song and that of a cat crossing an ocean of dominoes, there are now parents and grandparents on TikTok. And it's not just a microphenomenon. Tens of thousands of followers, millions of views, "the old guys" are gradually taking the place of the young.

"At my age, we have to be more serious"

At 52, Nathalie launched herself on the platform after an event that marked her personal life: the coming out of her daughter. “It's difficult to talk about it around you, and I gave a testimony, it was my first video. I wanted to educate parents, so that they do not reject their children. It could help young people and parents. Since then, the video has exceeded 38,000 views and there are nearly 300 content on the profile of this caregiver.

When you have passed the 50 years mark, should you copy what young people are doing or stand out? The answer is all found for Nathalie whose "the content that works is the texts, the sad stuff." Each time it buzzes. I made a video with over a million views on the judgment on physical criteria. We are therefore far from the young shirtless, make-up tutorials and dance challenges that are popular on TikTok. "The funny stuff, it works a little less because at my age we have to be more serious, this may be what young people think", analyzes Nathalie.

Cindy addresses 44,000 subscribers every day. This 37-year-old mother launched herself a bit by chance on the application but has been chaining videos since the beginning of the year. Jokes to her children, little sketches, challenges of all kinds, she wants to make her followers smile. “I have adorable subscribers who tell me they like what I do. When I see that, I am moved every time. I did this for fun, and in the end I amuse them… My mom side loves it! "

With this Coronavirus, complicated situation but fortunately we still have humor :) #COVID ー 19 @TPMP #coronavirus #humor pic.twitter.com/09xWQENciQ

- Serenity la Chipie (@Cindybkit) March 15, 2020

Darons, the new hype?

It is not because "the old TikTok" do not offer the same content as their younger siblings that a chasm has been created between the generations. On the contrary, "when I do live, I have a lot of kids and not too many adults. But I like them, they are nice, I do not feel rejected compared to my age. There are a few insults, but that is part of the game ”, philosopher Nathalie. Same story from Cindy's side who says that “it keeps us a little on the page too. It doesn't have to be ridiculous either, but you have to have humor and self-deprecation, because young people are very direct! "

Faced with the success of their elders, the platform starlets also want to involve their darons at all costs. Wolf, for example, with nearly a million subscribers soon, multiplies the videos with his father. On his last 12 TikTok, his paternal appears six times. Pranks, challenges, improvised hairstyle sessions, the duo connects the videos and this is not to displease their subscribers who are always asking for more. This is how the parents of the most popular TikTokers begin to appear more and more often on the application… and then create their own account.

She was not about to leave on a miss 😂

(via scottyryan / TikTok) pic.twitter.com/hhSqGJz2uZ

- ESPN (@espn) April 14, 2020

The latest TikTok package? That of a challenge between a son and his mother: bouncing a ping-pong ball on pans so that it ends up in a cup. The result: over 23 million views for this simple video. There was a time when we asked our parents to drop us 300 meters from the college, we must now show up with them to be trendy.

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  • TikTok
  • Teenager
  • Parents