"It is extra bad if you use people's fear of illness," says Gunnar Wikström, trial counsel at KO, to Aftonbladet.

Even before the court decision, KO wants to ban it, according to them, misleading and aggressive advertising.

According to KO, it continues to receive notifications against advertising that corroborates the coronavirus and there are now more than 200 pieces. In addition to Zytomierska, another six cases have been opened.

"We may open further cases," writes Christina Celsing, communicator at KO, to the Culture News.